Home inspector marketing should be a never-ending quest to get as many eyes on your service as possible. One of the best ways to increase your online exposure is to add videos to your website and social media pages.
These visual aids give you a chance to connect with your customers, and they also tell search engine algorithms that you're serious about your customers' website experience. But home inspectors aren't videographers or scriptwriters, which can make it difficult to know where to start.
If you're struggling to decide what types of video to create, you may want to start with these three types to get started.
Keywords are what drive people to your site, so your video content has to be as loaded with keywords just like your blog and web page content do.
So if you're a home inspector in New York City, you need to know whether or not people are more consistently searching for 'home inspector New York City' or 'home inspector near me' before you decide how to frame your video.
But it's not enough to tag your videos with what people are searching for — you need to actually create content that speaks to those keywords.
So if people in your area seem concerned with finding an inexpensive home inspector, you may want to create a video that talks about why rates are set the way they are. Part of that video could be about how the right home inspector can actually save their customers money in the long run.
You don't have to create the next Gangnam Style viral explosion to succeed at home inspection marketing, but you do want to make videos that have enough personality and life that people will want to click on them.
The video thumbnail especially will be the first thing people see when they're searching for anything real-estate related, so it's important that the thumbnail says something about your business.
It may be as simple as an image of you smiling into the camera in a friendly way or a thumbnail of a luxury home that makes people want to find out more about the property.
Getting people to click on your video is obviously a huge hurdle to clear, but truly effective home inspection marketing videos will have an even larger reach. In other words, don't be greedy with your content!
Allowing people to embed your video to their social media pages makes it simple for people to tag those who would be most interested in it.
Home inspection may not be an everyday service, but it's not unusual for people to know someone who's searching for or selling a home. The more you solidify your name and service into people's brains, the more likely it is you'll be the first choice for anyone in the market for an inspector.
No matter which tactic you choose, you will need to put some thought and effort into your content. But it doesn't have to be scary or difficult to create videos that people will actually want to watch.
We at The Savvy Inspector wants you to succeed in every aspect of your home inspection business and a huge part of that is leveraging on online video marketing.
So if you want a more in-depth discussion on Online Video Marketing, just download our FREE Complete Training Webinar Audio about Video Marketing for Home Inspectors below.
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