The fact of the matter is that the home inspection marketing techniques that were solid and reliable for home inspectors to use to reach their target audience in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That's because people simply don't use them anymore.
Home Inspectors that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective home inspection marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can't tell you or will tell you that they put it in the recycling bin shortly after it arrived. What does that tell you about the money you are spending?
Consumers are looking more and more to the internet to find information about the services and products they are seeking. Therefore, if you want to reach new customers, you simply have to have a quality internet presence. And that does not mean just a lame website that a kid could have put together!
Today's websites that rank well are well thought out, interesting, personable and informative. They utilize a variety of savvy online marketing techniques in order to stand out from their competitors. If you have a site with no keywords in it and almost no backlinks, you are missing the boat and will never get to the top of the search engine results.
Specific Home Inspection Marketing Strategies
There are specific home inspection marketing strategies that apply uniquely to internet marketing. If you do not use internet marketing strategies, your website will not get visitors and you will not attract new clients.
One of the stumbling blocks impeding most home inspectors from implementing such strategies is that they simply have no idea what needs to be done. Online home inspection marketing is so new and such unfamiliar territory for most individuals that they don't know where to start.
Plus, you spend so much time running your business, taking care of your clients and managing your staff. You don't have the time to learn something new and involved.
So ask yourself a few questions:
- How do you change the tags on your website?
- What are long-tailed keywords?
- What is a keyword density?
- How do you set up an autoresponder?
- What is Web 2.0?
- How do you create videos and audios for your website?
If you are like most home inspectors, you cannot answer these questions. That is absolutely normal. You have spent time focusing on other aspects of your business, ones that you do indeed master. But now you need to learn more!
Finally, the time has come for the all home inspectors to discover exactly what needs to be done in order to effectively put an online home inspection marketing plan in place for your business.
When you Join The Savvy Inspector we will teach you effective home inspection marketing strategies that will allow you to secure business directly from the public, via the internet!
Check out this home inspection marketing video about the tools you'll need to go Direct To The Public for inspections.