Home Inspection Marketing: Follow Up On Online Reviews

Would you select a home inspector that has bad ratings and reviews? Obviously you wouldn't because no one wants to actually have that exact same experience when they get their home inspection. So consumers always look at reviews as the indicator of how they might experience that product or service. But here is the more important question… Two products are identical; one has ten good reviews; the other has three good reviews but one bad review. Which one do you buy? Obviously, it's the one with ten good reviews. And why is that? Because we want to have a great experience and we're looking to make sure that a company is consistent with delivering that experience or that product or service. This is what homebuyers do every single day. They go online and they're looking t...Read More