reputation marketing

What Is Reputation Marketing and Why Home Inspectors Should Care About It

As a home inspector, what is your level of reputation in the marketplace? Is it at the very place you desire it to be, the top of the game or is your brand obscure? Reputation offers much more than prestige; it is a real source of sales. Home inspectors can benefit a great deal by focusing their marketing strategy on meeting this goal. So, What is Reputation Marketing? In the previous decades, reputation was built through word of mouth. That is, information about a product was passed by customers to others verbally. Today, the internet has taken over. Ninety percent of final buyers first consult the internet before making a purchase. The primary thing they look for are the comments by another consumer on their experience with the company, brand or store. Reputation marketing, therefore, is...Read More

Why Home Inspectors Should Think Reputation Marketing, Not Reputation Management

Reputation Marketing vs. Reputation Management Home inspectors make a living based on their trustworthiness, so they don’t necessarily need to be told that reputation marketing and management is important. Between word-of-mouth and online reviews, it’s clear they need to be careful how they come across to people. But there’s a difference between managing a reputation and marketing a reputation, and the distinction can give you the edge when it comes to home inspection marketing. What Exactly Is Reputation Marketing? Reputation marketing refers to actively and strategically using satisfied customers to get more business instead of relying on traditional word-of-mouth to make its way around town. The more these reviews are featured and promoted, the more likely it is you...Read More

Home Inspection Marketing: Follow Up On Online Reviews

Would you select a home inspector that has bad ratings and reviews? Obviously you wouldn't because no one wants to actually have that exact same experience when they get their home inspection. So consumers always look at reviews as the indicator of how they might experience that product or service. But here is the more important question… Two products are identical; one has ten good reviews; the other has three good reviews but one bad review. Which one do you buy? Obviously, it's the one with ten good reviews. And why is that? Because we want to have a great experience and we're looking to make sure that a company is consistent with delivering that experience or that product or service. This is what homebuyers do every single day. They go online and they're looking t...Read More