reputation marketing services

What Is Reputation Marketing and Why Home Inspectors Should Care About It

As a home inspector, what is your level of reputation in the marketplace? Is it at the very place you desire it to be, the top of the game or is your brand obscure? Reputation offers much more than prestige; it is a real source of sales. Home inspectors can benefit a great deal by focusing their marketing strategy on meeting this goal. So, What is Reputation Marketing? In the previous decades, reputation was built through word of mouth. That is, information about a product was passed by customers to others verbally. Today, the internet has taken over. Ninety percent of final buyers first consult the internet before making a purchase. The primary thing they look for are the comments by another consumer on their experience with the company, brand or store. Reputation marketing, therefore, is...Read More