online marketing

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let’s leverage all those assets and platforms and add in some video ...Read More

Put Your Home Inspection Marketing On Steroids With Video

If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing.  The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More

Should I Have Someone Do SEO On My Website?

The answer to this question is… Yes, but only if you hire the right company! The algorithm that Google uses to deliver search results changes on a regular basis, this means monthly or more frequently. If you don’t follow all of these changes on a regular basis you could be engaged in the wrong activities to get your site ranked. Engaging in the wrong SEO activities could actually hurt your site rankings or worse you listed in Google. Also, if you want to get your phone to ring more, you have to do more than SEO your website. You’ll need to make sure that you are strategically positioned in all the places on the Internet where home buyers look for an inspector in your area, so you have a greater opportunity to get the job! To get your phone to ring more you will need to be engag...Read More