home inspection marketing

14 Critical Steps to Creating an Effective Google Campaign

by Perry Marshall Author of the “Ultimate Guide to Google Ad Words” Get inside your customer’s mind. When they have a problem your product or service can solve, what words will they search on?  Make a list. Count your competitors, calculate your odds. Search those terms on Google. Who’s advertising and how many are there? Count your keyword costs. Go to Google Keyword Research Tool and find out what your keywords are bidding at.  Also, go to the Google Keyword Research Tool and see how many searches there were for your keywords last month. Generate a big list of keywords. Even on a narrow subject area, you should have at least 100 words and phrases. Break down your keywords.  Create clusters of five to twenty-five closely related terms.  You’re going to assign...Read More

Google My Business: The Key To Boosting Your Brand's Visibility

Have you ever felt the frustration of not being found on the top searches of home inspections? Online marketing has an extensive audience reach across the web which makes it a very convenient and useful platform in making sure your brand will be known to your target audience/market. Of course, with exposure as big as that. You wouldn't want your business to be found in the last part of related searches. It not only costs you potential traffic but potential customers as well.   Nowadays, everyone is online. People don't look at yellow pages or phone books anymore. Google My Business is what the customers are using in looking for a solution to their problems, needs and wants. It is considered as the new trend because: It's the new yellow pages You're easier to find It's f...Read More

Enhancing your Brand: The Google My Business Advantage

If you paused and thought what could you and your firm get with Google My Business, you're halfway there. Regardless of their generation, people are more internet savvy now, almost all queries can be answered in just one search at the tip of their fingers. Which brings us to the Google My Business Advantage, this platform has evolved immensely from Google local to Google Maps. It's an avenue for businesses and customers to connect with ease by providing extensive information on all types of enterprises to the customers who are already looking for the specific product or services they offer, which makes it a very important tool for your home inspection business. What you can leverage on when using Google My Business Listing: Reviews are reflected Website of your business Direction/l...Read More

Google Analytics For Beginners – Know The Page That Has The Most Number Of Visits

Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results.  This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with the page that has the most number of visits. This video will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for techies ...Read More

The Right Candidate: Qualifications of an Effective Inside Marketing Rep

As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That's how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can't certainly do that alone! You need someone who can help you balance your duties to make sure that the desired results are laid out and implemented accordingly. Also, the saying goes "Two heads are better than one" is very applicable in helping achieve growth and success. For this to happen, invest in someone who can help in marketing your firm. You need someone competent and reliable in establishing your marketing efforts. That's w...Read More

Importance of Inside Marketing Rep in the Growth of Your Home Inspection Business

How do you deal with internal works for your firm? Are you one of the business-minded people who do all of the work in every possible way just to make sure that things are done correctly? Or do you contemplate giving yourself time to relieve the works that can be delegated to other people who have the expertise in doing it for you? Yes, you can do everything in your business alone but it can compromise the quality of work done. Why? Because you can't focus solely on one thing cause your busy dealing with other things for your business on your own. In this case, your marketing activities might go stagnant in the process. Worry no more! You don't have to do all of the inside marketing activities in your firm. You just need somebody who will do it for you!  What can an Inside Marketin...Read More

Want More Sales? Then Make These Three Types Of Home Inspection Marketing Videos

Home inspector marketing should be a never-ending quest to get as many eyes on your service as possible. One of the best ways to increase your online exposure is to add videos to your website and social media pages. These visual aids give you a chance to connect with your customers, and they also tell search engine algorithms that you’re serious about your customers’ website experience. But home inspectors aren’t videographers or scriptwriters, which can make it difficult to know where to start. If you’re struggling to decide what types of video to create, you may want to start with these three types to get started. Keyword-Rich Videos Keywords are what drive people to your site, so your video content has to be as loaded with keywords just like your blog and web pag...Read More

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I'm sure you know this, but let's get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I'm going to assume you've got that down, and you've set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let's leverage all those assets and platform...Read More

Put Your Home Inspection Marketing On Steroids With Video

If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing.  The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More

Twenty Letters Two Jobs With The Savvy Inspector Home Inspection Marketing | 706-253-2818

Direct mail is one of the best ways to get your most powerful sales message in front of the eyes of people that can refer you business and it can be very profitable when done correctly. Check out this video to learn more!

Traditional Home Inspection Marketing Doesn’t Work Anymore

The fact of the matter is that the home inspection marketing techniques that were solid and reliable for home inspectors to use to reach their target audience in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore. Home Inspectors that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective home inspection marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you that they put it in the recycling bin shortly after it arrived. What does that tell yo...Read More