Home inspector marketing should be a never-ending quest to get as many eyes on your service as possible. One of the best ways to increase your online exposure is to add videos to your website and social media pages. These visual aids give you a chance to connect with your customers, and they also tell search engine algorithms that you’re serious about your customers’ website experience. But home inspectors aren’t videographers or scriptwriters, which can make it difficult to know where to start. If you’re struggling to decide what types of video to create, you may want to start with these three types to get started. Keyword-Rich Videos Keywords are what drive people to your site, so your video content has to be as loaded with keywords just like your blog and web pag...Read More
I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out. Now let’s leverage all those assets and platforms and add in some video ...Read More
If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing. The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More
Direct mail is one of the best ways to get your most powerful sales message in front of the eyes of people that can refer you business and it can be very profitable when done correctly. Check out this video to learn more!
The fact of the matter is that the home inspection marketing techniques that were solid and reliable for home inspectors to use to reach their target audience in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore. Home Inspectors that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective home inspection marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you that they put it in the recycling bin shortly after it arrived. What does that tell yo...Read More