Google My Business

14 Critical Steps to Creating an Effective Google Campaign

by Perry Marshall Author of the “Ultimate Guide to Google Ad Words” Get inside your customer’s mind. When they have a problem your product or service can solve, what words will they search on?  Make a list. Count your competitors, calculate your odds. Search those terms on Google. Who’s advertising and how many are there? Count your keyword costs. Go to Google Keyword Research Tool and find out what your keywords are bidding at.  Also, go to the Google Keyword Research Tool and see how many searches there were for your keywords last month. Generate a big list of keywords. Even on a narrow subject area, you should have at least 100 words and phrases. Break down your keywords.  Create clusters of five to twenty-five closely related terms.  You’re going to assign...Read More

Google My Business: The Key To Boosting Your Brand’s Visibility

Have you ever felt the frustration of not being found on the top searches of home inspections? Online marketing has an extensive audience reach across the web which makes it a very convenient and useful platform in making sure your brand will be known to your target audience/market. Of course, with exposure as big as that. You wouldn’t want your business to be found in the last part of related searches. It not only costs you potential traffic but potential customers as well.   Nowadays, everyone is online. People don’t look at yellow pages or phone books anymore. Google My Business is what the customers are using in looking for a solution to their problems, needs and wants. It is considered as the new trend because: It’s the new yellow pages You’re easier to find It’s free advertising Goog...Read More

Enhancing your Brand: The Google My Business Advantage

If you paused and thought what could you and your firm get with Google My Business, you’re halfway there. Regardless of their generation, people are more internet savvy now, almost all queries can be answered in just one search at the tip of their fingers. Which brings us to the Google My Business Advantage, this platform has evolved immensely from Google local to Google Maps. It’s an avenue for businesses and customers to connect with ease by providing extensive information on all types of enterprises to the customers who are already looking for the specific product or services they offer, which makes it a very important tool for your home inspection business. What you can leverage on when using Google My Business Listing: Reviews are reflected Website of your business Direction/location ...Read More

Google Analytics For Beginners – Know The Page That Has The Most Number Of Visits

Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results.  This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with the page that has the most number of visits. This video will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for techies ...Read More

Why You Should Use Google My Business for Reputation Marketing

You might be asking yourself, how does Google My Business play a relevant role in your reputation system for your business? Simply by the use of reviews! Reviews are now all over the internet, from social media platforms to Google itself. If you’re still starting your home inspection business and you want to establish your brand online, it is very helpful to have your customers leave reviews on different platforms. These reviews help build your credibility towards your target market, it serves as their first impression of what your business is capable of delivering. If potential customers see a bunch of solid reviews for your business, then there’s a greater chance of getting them to transition from potential customers to actual customers.  Remember that reviews hold a lot of value for you...Read More