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If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it's estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing.
The Basics of SEO
Few home inspectors have a rich background of digital media experience, so it's somewhat unfair to hold them to the same standards as professional marketers. But that doesn't mean you need to hire a full-time employee to understand the underlying principles of SEO.
In a nutshell, search engines like Google or Bing are looking for websites that add value to a searcher's quest. So if someone searches for 'affordable home inspector', their algorithms are combing through pages that reflect the actual search words.
The websites featured on the first page should provide answers as well as additional information that makes it easier (and faster) to choose a home inspector.
Why Video Is So Important
There is so much information on the internet that it can eventually become counter-productive to chase down all of the facts. The attention span of searchers and their tolerance for hyperbole is also quickly declining, which can make it more and more difficult for businesses to stand out from the crowd.
Home inspection marketing with video can cut through some of the confusion quickly and focus people on one particular aspect of your business (hopefully, the aspect they cared about the most.) They're favored by people because they retain more from a video than from marketing jargon.
The popularity of it ensures search engines will promote websites that have great video content. It also gives home inspectors a chance to solidify their brand so buyers remember them.
For example, if you're a home inspector who specializes in wire inspection, then your videos can emphasize your specialty while revealing your personality in the process.
How to Get It Done
Videos that are under 60 seconds long will give the viewer a digestible amount of information so they can make a decision for themselves. Home inspectors can start with their smartphone to record the content rather than buying expensive equipment.
You may also have to do some research to find out where your customers are hiding online first. While many people will use a standard Google search, home inspectors may find success by promoting their videos on social media.
If your customers tend to be middle-aged families on Facebook, you'll need a different strategy then if you're targeting millennial home buyers who all happen to be on Instagram.
Every region and demographic has its own trends, and it's up to the home inspector to use that information to their advantage.
Home inspection marketing will always be constantly evolving to fit new technology and expectation. The more you can adjust your strategies to fit the current needs of your customers, the more likely it is you'll end up with more work than you know what to do with.
We at The Savvy Inspector wants you to succeed in every aspect of your home inspection business and a huge part of that is leveraging on online video marketing.
So if you want a more in-depth discussion on Online Video Marketing, just download our FREE Complete Training Webinar Audio about Video Marketing for Home Inspectors below.
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