Why is Google Listings 3-Pack relevant to my Home Inspection business?
The Google 3-Pack is a type of search result that appears at the top of certain Google search results under the ads but above the “normal” results. It shows a map with multiple pointers indicating the location of nearby companies who meet the need expressed in the search query.
It’s called the 3-Pack because Google shows the three most appropriate businesses. With review information and contact details, alongside their web links and directions to their location. Eagle-eyed Googlers may have noticed that there used to be 7 map pack listings. But it’s recently been reduced to 3, making placement there a little more competitive.
Why Showing up in the Local 3-Pack is an advantage?
- It gets you in front of those looking for your services in the local area. It is absolutely essential if your company depends on foot traffic.
- Showing up in the 3-pack helps to make you a bit of a destination. With a map pointer directing people to your precise location.
- Even if you don’t rely on passing trade, showing your location to interested parties helps to paint you as an established organization.
- And when your 3-pack presence is backed up with reviews, that provides extra validation to those looking for your services.