Google My Business can be very helpful in marketing your home inspection firm. It is a one-stop listing that displays your reviews, website address, photographs, and much more and Google is where the searchers are. Ninety-two percent of mobile searchers and sixty-six percent of desktop search occurs on Google. That's huge!
However, at The Savvy Inspector, we have a love-hate relationship with Google in general and Google My Business too.
Here's why.
GMB is a very powerful tool in local marketing, but there are fewer Google My Business slots available today than ever before. Google My Business offers three slots that show up in search and guess what, the one at the top can/is a paid advertisement. Ouch!
Here's another issue.
Recent information has surfaced that "proximity" will be the way local search will function again.
In other words, if some one searches for a home inspection firm using a mobile device in a smaller city, you will see that most inspectors get listed on the map. However, if some one searches for a home inspector in a larger city the results will only return a few options.
Google has determined that proximity to the searcher is what will control who gets shown in Google My Business search results.
This makes showing up in a larger city much more difficult for home inspectors. Also, in larger cities, the search quality may be diminished because the best home inspectors might not be the closest ones. ;-(
Because Google constantly changes the rules regarding organic search and search engine optimization we need to, as business owners, get our businesses listed in lots of other places across the Internet besides Google so that we can reach the public directly for inspections.
At The Savvy Inspector, we teach lots of ways to extend your reach directly to the public and we have this information available for members to learn and implement. Try out The Savvy Inspector for the first month at half price, $39.95 gives you 30-days to go through the site and courses, listen to the recorded success audio interviews of successful home inspectors who have grown their business using the strategies being taught by The Savvy Inspector. You'll get tons of Golden Nuggets!
Check it out https://www.thesavvyinspector.com/join-now/
Remember, They Who Implement, Win!
