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Home Inspection Marketing News / home inspector marketing workshop / TSI Blog

Why Inside Marketing Activities Should be Handled By a Qualified Marketing Representative

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Inside marketing activities do wonders too in the marketing aspect of your business. If you think anyone can handle the important details for these activities, you have to think twice. 

Yes, everything can be learned with the help of the books or the internet but nothing beats a professional who has a deep concentration on his/her expertise when it comes to the internal works for your marketing.

Imagine this… 

You got different workloads you have to accomplish at the end of the day, setting aside the ones you think are less important or even finishing everything but compromising the quality of the work done that includes the marketing activities of your business. Cause, in reality, you need to have an organized workflow process for you to accomplish these tasks accordingly.

But what’s with the hassle? When it comes to the success of the marketing aspect of your business, there is always a marketing representative who can manage to get things done for you.

If you don’t want internal stress, these qualified professionals got your back!

Why inside marketing activities for your home inspection business should be done by a marketing representative?

Again, we can always accomplish things by ourselves or even learn and discover what to do on the available resources such as the internet but the expertise for a particular job requires a person with deeper knowledge and efficiency to accomplish what needs to be accomplished.

So, why is it important for an inside marketing representative to handle these activities? Because…
  • Production schedules are important in organizing and ensuring the necessary materials are prepared on time
  • Inside marketing rep is significant in implementing send out cards program, plan and strategize marketing campaigns and lead marketing efforts for the business
  • Referral sources can be one of the potential top producers that can help in getting your home inspection schedule full and they are the ones who can make this possible for you to search for potential referrals

That being said, a marketing representative needs to manage the inside marketing activities to make sure the marketing efforts are on track and moving in the right direction. 

Here are some of the list of the inside activities for him/her to be managed:
  • Manage the production schedule of activities by using Trello and Google Sheets
  • Implement send out cards program for your business
  • Use Publisher in making creative flyers 
  • Make use of online resources in researching and getting prospective referral sources
  • Execute Email broadcast
  • Implement Online Marketing strategy
  • Generate monthly reports
  • Implement a frequent referrer program for prior clients
  • Create personalized things as a strategy in getting more agents rather than a pure sales strategy
  • Identify mortgage brokers to market
  • Manage the builder’s warranty program
  • Manage the certified move-in ready

Having a qualified inside marketing representative for your home inspection firm is an investment you can make use of for a long time because it can give you the peace of mind that your marketing initiatives won’t be put to waste, everything is well-coordinated following the necessary plan, process and strategy and deliverables are done efficiently.

Are you excited for more detailed information on the importance of marketing rep in making a difference in your home inspection business? Get in touch with The Savvy Inspector team TODAY! 

The Ultimate Guide To Hiring An Inside Marketing Rep Free Download

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