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In the age of e-commerce shopping and online marketing growing rapidly, your brick-and-mortar business, built years ago, might get you embarrassed sending prospective customers to a physical store they can’t find on Google. To scale your business, it is time to focus on buying behavior trends emphasizing the importance of a website for today’s business age. There’s nothing like a cup of coffee and online shopping in your tank top and pajamas.
A study shows that 88% of consumers research their products on the Internet before making a purchase online or in-store. The same data set indicates that most consumers plan to order online for holiday presents, while a good 60% still walk to physical stores where in-store pickup has become an increasingly popular method of doing business.
Understanding your business goals, who your target audience is, and knowing how to best reach them are keys to adapting to the ever-thriving digital age before taking that next step of having a website.
Let’s look at the reasons you need a business website and how important these are in setting up your success.
Now that you know why you need to get your business website started, the “how” will come easy when you have the right people to get it done right for you. This guide should help you and your business grow to its maximum potential, and be at the forefront of success. Launch your business website today.