Online reviews are right up there with word-of-mouth advertising in terms of their influence. In fact, according to a recent survey by BrightLocal (http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803), 88% of consumers surveyed said they read online reviews in order to determine the quality of a local business.
Nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39% do so on a regular basis. The “trend line” over the last four years clearly shows how much more regularly people are reading reviews, clearly highlighting the need for home inspectors to attract more reviews and actively promote their online reputation.
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Eighty-five percent of consumers are satisfied once they have read up to 10 online reviews for a local businesses. However, there is a greater proportion of consumers who now read in excess of 20 reviews. This obviously signifies more engagement with review sites, but does it also highlight trust issues? Do consumers now feel they need to read more positive reviews before developing trust?
For 7 out of 10 consumers, positive reviews inspire trust. This highlights just how important they are for a local business, and it’s clear that reputation management is something that cannot be ignored. Any negative reviews will directly affect customer acquisition and, in turn, company revenue.
Just 1 in 10 consumers do not take any notice of online reviews.
So check out the video below to learn more about how home inspectors can aggressively market their reputation to get their phone ring more.
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