With all marketing strategies you have to make a positive return on investment or you can't continue the strategy and marketing Non-Top Producers is no exception. One dollar in and $1.25 out is not winning strategy so with Non-Top Producer marketing you really have two good options…
1. Direct mail
2. Personal real estate office visits
If your one-man shop or a small multi-inspector firm and you don't have enough time to get out and visit the offices or getting out and visiting the offices is not really your thing, then direct mail should be your first go to strategy for marketing Non-Top Producers.
When I opened Southern Home Inspection Services in 1997 we used direct mail exclusively to gain traction in the market in the first year. Only in year two did we develop relationship marketing strategies to make sure we kept those referral sources in our targeted offices.
Personal visits to real estate offices can reap some awesome dividends as well. First, you have to select the right offices to market. Once you determine that the offices are right for you, then you have to develop a strategy to be able to get in the back of the office and build relationships with the agents. Your job as a marketer of home inspection services is to turn those real estate agents from acquaintances into friends.
Check out this brief video below where you share some of the strategies regarding turning real estate agents from acquaintances and friends.
The staff at The Savvy Inspector has lots of experience in turning one man shops into multi-inspector firms. When you get signed up for The Savvy Inspector coaching group you will have access all materials you need to successfully recruit, hire and train home inspectors. So join us today!