While it sounds rather ominous, online local domination is exactly what you want for your home inspection business in order to be a huge success. Online local domination means that you are the #1 authority online for your local market. You get that distinction by taking your home inspection firm from hard to find online to literally being everywhere online. You will be in the top 10 of the local search, natural search and pay-per-click campaigns. Your content will show up in top results and you will have more consumer reviews than any other local home inspector in your market.
Once your firm is consistently the most popular one found in any type of online search, and you are absolutely everywhere local home buyers look, potential new clients quickly come to recognize that you are the authority in your field. They will want to do business with you because they will recognize you as the best. And who doesn’t want to do business with the best?
Online local domination is simply being the most readily found home inspection business in a given local area. If your firm is consistently at the top of the local search results, normal search results and geo-targeted generic results, you have achieved online local domination. If your firm is at the top of normal search results not including an indicator of area, it is even better.
You can make yourself the master of local results by understanding how searches work. You need to understand the different keywords that are used as individuals search for home inspectors. This will help you to employ different online marketing techniques to help you effectively get to the top of the search engine results, which is exactly where you want to be.
Page 1 results are what you need and ultimately what matter most because 98% of people searching choose from those page 1 results, no matter what search engine you use. In fact, you want to be in the top 3 results for your keywords in order to get potential clients to your site. If you are not in those results, you are losing out on a lot of business.
Now, if you aren’t familiar with home inspection marketing online, don’t worry, because once you join The Savvy Inspector we will teach you the skills that you need to be a successful online marketer or you can choose the option of letting The Savvy Inspector Services company do your online marketing for you. Regardless of which option you choose, we will help you achieve your goals by going Direct To The Public for home inspections.