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Critical Home Inspection Marketing Strategy: Your Digital Presence

Critical Home Inspection Marketing Strategy: Your Digital Presence

Your "digital presence" is simply how your home inspection business appears online. When people search for your home inspection company online, what do they find? Do they see your website and blog? Can they find your Facebook Page? What do online reviews say about you and your firm?

Your digital presence IS your online reputation. And the the most important question is, how have you presented yourself and your firm? Or better yet, does your home inspection company even have an online presence?

Are potential customers finding you online right now?

Think about everything you should do on the internet on behalf of your firm. Comprehensively, this includes:

* Your website
* Your blog
* All social media sites (LinkedIn, Facebook, Twitter, etc.)
* Office location (Google Maps, etc.)
* Directory listings (home inspection and non-home inspection directories)
* Online reviews (Google, Yelp, etc.)
* Videos

Can home buyers find enough information to understand what's in it for them by using your firm? Home buyers will want to have answers for who, what, where, when, and why.

In the end, you need to provide enough information to allow home buyers to convince themselves that you and your firm are the home inspection company to prevent them from buying the money pit!

Click on the video below to discover all of the opportunities for home inspectors to develop their digital presence in order to get their phone to ring more frequently.

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