Digital marketing plays a significant role in growing a business online, albeit when it is strategically done. When it comes to it, there are many acronyms business owners may find confusing, from SEO to KPI to SERP. However, apart from ROI, another basic acronym any business owner should know about is NAP. The BASICS What does NAP stand for? The acronym NAP stands for Name, Address, Phone number. Think for a moment about your business website like that of a brick-and-mortar store. You've got a physical location, your business name, and a contact number for customers to reach you. This information is essential for any business to get known for by customers or prospects when they look for your products or services The NAP for your business is a basic and essential component for yo...Read More
What is ADA Compliance? American business or company owners are becoming more aware that their online presence needs to meet Americans with Disabilities Act Compliance. Hence, the term "ADA compliant" in which the US Department of Justice has implemented enforcement efforts to prohibit discrimination of people with disabilities and provide them equal opportunities, whether it be for purchases of goods and services, job employments, and participation in State and local government programs. Americans with a range of disabilities include, but are not limited to, people with speech, hearing, and visual impairments who find it hard to access or use websites. Who needs to be ADA compliant? Since the ADA standards apply to entities that have "places of public accommodation," you might ask –...Read More
Many home inspectors have shared with us over the years that their website is on the first page of Google. However, when we asked him how many sales they got from their website, they said none. The reason they're not getting any website conversion or sales even though they're on the first page of Google is that their website is not set up correctly and it doesn't convert visitors into paying customers. In this breakout session will show you three of the most deadly mistakes that inspectors make regarding conversion. If your website does not convert visitors into paying customers, you lose. Mind Map Your browser is not able to display frames. Please visit 3 Common Mistakes That Kill Website Conversion on MindMeister. 3 Common Mistakes That Kill Website Conversion by Ken Compton Download the...Read More
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Are You Tracking Your Home Inspection Company's Performance? When you conduct "Performance To Plan" monthly, you'll be in a position to determine what's working and what's not, so you can make the needed adjustments. Critical Fact… What You Measure Grows And What You Report On Grows Exponentially! So Put Your Measurements in Place You'll need to assess whether the tactics you choose are working. That means you must have a standard for evaluating "success." In this step, you'll spell out how you intend to measure success. Building in measurements is the difference between a plan that's a nice read and one that's a true gauge for staying on track with your goals. What will you measure? That depends on the things that really tell you wheth...Read More
You need you manage your online reputation! Think online reputation management is only for the big dogs? You better think again! According to eMarketer 83% of consumers declare that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry on the internet has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don't have an online reputation strategy prepared. With that in mind, we would like to offer five strategies your home inspection business can use to monitor and improve your online reputation management. Monitoring your brand names – Listening what's being said about you and your company is critical. There are lots of fantastic f...Read More