Many home inspectors have shared with us over the years that their website is on the first page of Google. However, when we asked him how many sales they got from their website, they said none. The reason they’re not getting any website conversion or sales even though they’re on the first page of Google is that their website is not set up correctly and it doesn’t convert visitors into paying customers. In this breakout session will show you three of the most deadly mistakes that inspectors make regarding conversion. If your website does not convert visitors into paying customers, you lose. Mind Map Your browser is not able to display frames. Please visit 3 Common Mistakes That Kill Website Conversion on MindMeister. 3 Common Mistakes That Kill Website Conversion by Ken Co...Read More
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Are You Tracking Your Home Inspection Company's Performance? When you conduct "Performance To Plan" monthly, you'll be in a position to determine what's working and what's not, so you can make the needed adjustments. Critical Fact… What You Measure Grows And What You Report On Grows Exponentially! So Put Your Measurements in Place You'll need to assess whether the tactics you choose are working. That means you must have a standard for evaluating "success." In this step, you'll spell out how you intend to measure success. Building in measurements is the difference between a plan that's a nice read and one that's a true gauge for staying on track with your goals. What will you measure? That depends on the things that really tell you wheth...Read More
Don’t Get Yourself In Trouble With The IRS By Misclassifying Your New Home Inspector Hires! If you’re hiring home inspectors for your firm, it’s important to fully understand the distinction between an employee and an independent contractor to avoid complications from the Internal Revenue Service. With everyone looking to cut costs and the IRS conducting payroll audits on worker misclassification, let’s take a look at the difference between full-time staff and contractors. According to the IRS,” in general, someone who performs services for you is your employee if you can control what will be done and how it will be done.” Nearly 30% of all firms misclassified contractors. This amount equals to billions of dollars in unpaid taxes, and the IRS is working ...Read More
You need you manage your online reputation! Think online reputation management is only for the big dogs? You better think again! According to eMarketer 83% of consumers declare that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry on the internet has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don't have an online reputation strategy prepared. With that in mind, we would like to offer five strategies your home inspection business can use to monitor and improve your online reputation management. Monitoring your brand names – Listening what's being said about you and your company is critical. There are lots of fantastic f...Read More