TSI Blog
Is Your Website ADA Compliant
What is an ADA Compliant Website, and Why is it Important for Your Business? The ADA or the Americans with Disabilities Act of 1990 is a civil rights law that prohibits discrimination against people with disabilities, including physical and mental conditions. It covers several areas, including, but not limited to, transportation, employment, public accommodations, and communications. It applies to things like adding braille to public signages or making buildings accessible by wheelchair. Although the law was written way back, it is now being applied to websites. What is ADA compliance for websites? ADA compliance requires businesses and site owners to have the necessary standards to make sure their websites are accessible to everyone. Its purpose is to ensure that all websites provide re...Read More
Should I Stay In Touch With My Prior Clients?
The answer is YES! Your prior clients are your best referral sources. When you do a good job for them, they want to sing your name out to anyone they know who is looking for a home inspector. But, if you don't stay in touch with them, after some time, they will forget you, even if you did a Spectacular Job! So stay in front of your prior clients with some sort of consistent email newsletter. The Savvy Inspector has a Great program that is almost like, Set It and Forget It! Click to learn more!
Percentage of Business From Google Search?
On our Member's Only Monthly FAQ Call, this question was asked about Google My Business: Question: What percentage of business should a home inspection company aim for from Google Search? Answer: According to a new report, 97% of people search online to find local businesses, and Google is by far the market leader. A typical business receives 59 actions from their GMB listing each month. Google identifies an action as a website click, call or direction request from users. 85% of Consumer Engagement Happens on Local Pages. The average business receives 1,009 customer searches each month, with 84% of these coming from discovery searches, and the remaining 16% from direct. This is one of our client's GMB Insights over the last 30-Days: 2,450 Searches (The average business receives 1,009 custo...Read More
14 Critical Steps to Creating an Effective Google Campaign
by Perry Marshall Author of the "Ultimate Guide to Google Ad Words" Get inside your customer's mind. When they have a problem your product or service can solve, what words will they search on? Make a list. Count your competitors, calculate your odds. Search those terms on Google. Who's advertising and how many are there? Count your keyword costs. Go to Google Keyword Research Tool and find out what your keywords are bidding at. Also, go to the Google Keyword Research Tool and see how many searches there were for your keywords last month. Generate a big list of keywords. Even on a narrow subject area, you should have at least 100 words and phrases. Break down your keywords. Create clusters of five to twenty-five closely related terms. You're going to assign a different ad to each of the...Read More
Google My Business: The Key To Boosting Your Brand's Visibility
Have you ever felt the frustration of not being found on the top searches of home inspections? Online marketing has an extensive audience reach across the web which makes it a very convenient and useful platform in making sure your brand will be known to your target audience/market. Of course, with exposure as big as that. You wouldn't want your business to be found in the last part of related searches. It not only costs you potential traffic but potential customers as well. Nowadays, everyone is online. People don't look at yellow pages or phone books anymore. Google My Business is what the customers are using in looking for a solution to their problems, needs and wants. It is considered as the new trend because: It's the new yellow pages You're easier to find It's free advertising Goog...Read More
Enhancing your Brand: The Google My Business Advantage
If you paused and thought what could you and your firm get with Google My Business, you're halfway there. Regardless of their generation, people are more internet savvy now, almost all queries can be answered in just one search at the tip of their fingers. Which brings us to the Google My Business Advantage, this platform has evolved immensely from Google local to Google Maps. It's an avenue for businesses and customers to connect with ease by providing extensive information on all types of enterprises to the customers who are already looking for the specific product or services they offer, which makes it a very important tool for your home inspection business. What you can leverage on when using Google My Business Listing: Reviews are reflected Website of your business Direction/l...Read More
Google Analytics For Beginners – Know The Page That Has The Most Number Of Visits
Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results. This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with the page that has the most number of visits. This video will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for techies ...Read More
Why You Should Use Google My Business for Reputation Marketing
You might be asking yourself, how does Google My Business play a relevant role in your reputation system for your business? Simply by the use of reviews! Reviews are now all over the internet, from social media platforms to Google itself. If you're still starting your home inspection business and you want to establish your brand online, it is very helpful to have your customers leave reviews on different platforms. These reviews help build your credibility towards your target market, it serves as their first impression of what your business is capable of delivering. If potential customers see a bunch of solid reviews for your business, then there's a greater chance of getting them to transition from potential customers to actual customers. Remember that reviews hold a lot of value for you...Read More
Make Your Business Grow With The New Google Listings 3-Pack
Why is Google Listings 3-Pack relevant to my Home Inspection business? The Google 3-Pack is a type of search result that appears at the top of certain Google search results under the ads but above the "normal" results. It shows a map with multiple pointers indicating the location of nearby companies who meet the need expressed in the search query. It's called the 3-Pack because Google shows the three most appropriate businesses. With review information and contact details, alongside their web links and directions to their location. Eagle-eyed Googlers may have noticed that there used to be 7 map pack listings. But it's recently been reduced to 3, making placement there a little more competitive. Why Showing up in the Local 3-Pack is an advantage? It gets you in front of tho...Read More
Sample Facebook "Page" Posts That Your Inside Marketing Rep Should Model
Facebook Page Post attributes that your Marketing Representative should model. 1. In the Facebook post below, I wanted to make the point that we provide real value to our clients even though our inspections are a little more expensive than "Cheap Charlie." Also, always use a congruent graphic for a bigger punch. Add customer testimonials at least weekly. Click here to view sample post 2. I'm using the post below to drive my Facebook Fans to my blog (not my sales website). You can see, I actually ask them to come over to our blog (https://weinspect4u.com/). I use a graphic with all of my posts. You can see in just a few hours 271 people view this post and I'm getting feedback. One of your online marketing goals is to drive traffic (visitors) back and forth between your Facebook Page...Read More
The Right Candidate: Qualifications of an Effective Inside Marketing Rep
As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That's how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can't certainly do that alone! You need someone who can help you balance your duties to make sure that the desired results are laid out and implemented accordingly. Also, the saying goes "Two heads are better than one" is very applicable in helping achieve growth and success. For this to happen, invest in someone who can help in marketing your firm. You need someone competent and reliable in establishing your marketing efforts. That's w...Read More