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Traditional Home Inspection Marketing Doesn’t Work Anymore

The fact of the matter is that the home inspection marketing techniques that were solid and reliable for home inspectors to use to reach their target audience in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore. Home Inspectors that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective home inspection marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you that they put it in the recycling bin shortly after it arrived. What does that tell yo...Read More