home inspector marketing workshop

Make Your Business Grow With The New Google Listings 3-Pack

Why is Google Listings 3-Pack relevant to my Home Inspection business? The Google 3-Pack is a type of search result that appears at the top of certain Google search results under the ads but above the “normal” results. It shows a map with multiple pointers indicating the location of nearby companies who meet the need expressed in the search query. It’s called the 3-Pack because Google shows the three most appropriate businesses. With review information and contact details, alongside their web links and directions to their location. Eagle-eyed Googlers may have noticed that there used to be 7 map pack listings. But it’s recently been reduced to 3, making placement there a little more competitive. Why Showing up in the Local 3-Pack is an advantage? It gets you in front of those looking for y...Read More

Sample Facebook “Page” Posts That Your Inside Marketing Rep Should Model

Facebook Page Post attributes that your Marketing Representative should model. 1. In the Facebook post below, I wanted to make the point that we provide real value to our clients even though our inspections are a little more expensive than “Cheap Charlie.”  Also, always use a congruent graphic for a bigger punch. Add customer testimonials at least weekly.    Click here to view sample post 2. I’m using the post below to drive my Facebook Fans to my blog (not my sales website).  You can see, I actually ask them to come over to our blog (https://weinspect4u.com/).  I use a graphic with all of my posts.  You can see in just a few hours 271 people view this post and I’m getting feedback.  One of your online marketing goals is to drive traffic (visitors) back and forth be...Read More

The Right Candidate: Qualifications of an Effective Inside Marketing Rep

As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That’s how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can’t certainly do that alone! You need someone who can help you balance your duties to make sure that the desired results are laid out and implemented accordingly. Also, the saying goes “Two heads are better than one” is very applicable in helping achieve growth and success. For this to happen, invest in someone who can help in marketing your firm. You need someone competent and reliable in establishing your marketing efforts. That’s why a qualified marke...Read More

Importance of Inside Marketing Rep in the Growth of Your Home Inspection Business

How do you deal with internal works for your firm? Are you one of the business-minded people who do all of the work in every possible way just to make sure that things are done correctly? Or do you contemplate giving yourself time to relieve the works that can be delegated to other people who have the expertise in doing it for you? Yes, you can do everything in your business alone but it can compromise the quality of work done. Why? Because you can’t focus solely on one thing cause your busy dealing with other things for your business on your own. In this case, your marketing activities might go stagnant in the process. Worry no more! You don’t have to do all of the inside marketing activities in your firm. You just need somebody who will do it for you!  What can an Inside Marketing Rep do...Read More

What You Need to Know When Hiring An Inside Marketing Representative

Being overwhelmed with a lot of tasks and projects you need to finish at the end of the day on your own can affect the performance of your business. It may look like you’re trying to force everything to finish in one day even though you’re already having a hard time. Never compromise the quality of work done in your business. This will cost a lot! We’re not talking about a general admin that can do all the stuff for you but we are talking about a marketing representative. Somebody who is super sharp and has the skills and qualifications that you want to help your business move forward. Minimum Qualifications for Hiring an Inside Marketing Representative Hire for Fit  -Design The Position First & Then Hire A Person Who Fits The Job -Use The Right Path 4/6  To Determine Fit Detail-...Read More

Hire the Right Inside Marketing Representative for Your Home Inspection Business

If the most qualified person is hired for the inside marketing rep position, he/she can be the most valuable in the firm and help you move forward faster in a very profitable way.  When hiring, the Right Path is very important in assessing the potential candidate if he/she is capable enough for the position offered; to be the future inside marketing rep.  The qualifications are important to make sure that all marketing efforts are on the right track! Know the standard qualifications before hiring an inside marketing representative Here are some of the qualifications when hiring a qualified inside marketing rep: Fit for the job: Use the Right Path 4/6 to determine if he/she is fit for the job One who pays attention to details Organized and productive Self-reliant in doing his/her work; bein...Read More

Why Inside Marketing Activities Should be Handled By a Qualified Marketing Representative

Inside marketing activities do wonders too in the marketing aspect of your business. If you think anyone can handle the important details for these activities, you have to think twice.  Yes, everything can be learned with the help of the books or the internet but nothing beats a professional who has a deep concentration on his/her expertise when it comes to the internal works for your marketing. Imagine this…  You got different workloads you have to accomplish at the end of the day, setting aside the ones you think are less important or even finishing everything but compromising the quality of the work done that includes the marketing activities of your business. Cause, in reality, you need to have an organized workflow process for you to accomplish these tasks accordingly. But what’s with...Read More

Did You Win The FLIR Camera? [Workshop Winners]

The Savvy Inspector Workshop   You had a chance to win one of these awesome prizes by purchasing an early bird ticket  A FLIR C2 Compact Thermal Imaging System And Carrying Case. Value: $514.00  A Website and Blog to one lucky Early Bird Special Ticket Purchaser. Value: $997.00  A one hour Coaching Sessions with Coach William Troutman, President of Certainty Home Inspections and The Savvy Inspector Founder, Ken Compton. Value: $497.00 (3 lucky winners got this) Access to 5 of the Top Presentations from the 2016 Workshop. Value: $297.00 (10 lucky winners got these) So, did you win? Check out below to find out… Winners of the 5 Top 2016 Workshop Presentations: Collin Ruppert Steve Cook Chad Langston Luis Figueroa Verle Ladd David Renner Rob Donahue Johnny Gorden Tommy Kirby Paul H...Read More

Do You Love Google Or Hate Them?

Google My Business, formerly known as Google Places can be very helpful in marketing your home inspection firm. It is a one-stop listing that displays your reviews, website address, photographs and much more and Google is where the searchers are. Ninety two percent of mobile searchers and sixty six percent of desktop search occurs on Google. That’s huge! However, at The Savvy Inspector, we have a love hate relationship with Google in general and Google My Business too. Here’s why… GMB is a very powerful tool in local marketing, but there are fewer Google My Business slots available today than ever before. Google My Business used to offer seven organic slots, today they offer three and guess what, now they’re testing one of them as a paid advertisement. Ouch! Here...Read More

Three Reasons To Have A Home Inspection Website That Converts

The first reason to have a home inspection website that converts visitors into paying customers is so that you can get home inspections directly from the public. A lot of inspectors are marketing strictly to real estate agents and overlook the opportunities to go to the public. Going to the public is the direction that everybody needs to be heading in because there are fewer and fewer agents in the real estate offices (except Keller Williams Offices). Also, millennials are looking online for everything, including home inspectors and that’s going to continue. It’s essential that you have an effective online presence. It’s shocking, the number of inspectors who don’t, or what they do have online is stagnant and not helpful to online shoppers. The second reason you nee...Read More

Go Direct To The Public To Bulletproof Your HI Business

I think that you would agree with this statement… Even with the inventory shortage and rising mortgage rates there will always be people who are going to buy a home, now the numbers may be less but there will still be buyers. Heck, I bought a home when mortgage interest rates were 17% and so did many others. ;-( But here’s the problem… You may be relying heavily on real estate agents for referrals right now and many of those agents are non-top producers. Non-top producers always have fewer sales when the real estate market is somewhat troubled. So in order to Bulletproof Your Business against the inventory shortage and increasing mortgage interest rates you need to spend more of your marketing efforts going direct to the public for business. In the next few posts, I’m goi...Read More