home inspector marketing ideas

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let’s leverage all those assets and platforms and add in some video ...Read More

Put Your Home Inspection Marketing On Steroids With Video

If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing.  The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More

Critical Home Inspection Marketing Strategy: Your Digital Presence

Your “digital presence” is simply how your home inspection business appears online. When people search for your home inspection company online, what do they find? Do they see your website and blog? Can they find your Facebook Page? What do online reviews say about you and your firm? Your digital presence IS your online reputation. And the the most important question is, how have you presented yourself and your firm? Or better yet, does your home inspection company even have an online presence? Are potential customers finding you online right now? Think about everything you should do on the internet on behalf of your firm. Comprehensively, this includes: * Your website * Your blog * All social media sites (LinkedIn, Facebook, Twitter, etc.) * Office location (Google Maps, etc.) * Directory ...Read More

Your Best Home Inspection Marketing Tool

You probably know some home inspectors who are doing really well without a website. I do, too. But I often wonder how much better they could be doing if they took the time to invest in one. And when we say “website,” we don’t mean an electronic version of that brochure they’ve been handing out for the past many years. We mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience from visitor to customer. Let’s face it, your home inspection website, done correctly is a very powerful home inspection marketing tool. A well-maintained home inspector website can help you gain a competitive advantage in your market and improve your business image. Developing your converting website offers many benefits including helping you get more leads, increa...Read More

Publishing Videos Is One Of The Best Home Inspection Marketing Tools

One of the biggest home inspection marketing challenges you face when getting home inspections directly from the public is building a know me, like me, trust me relationship with the prospect and establish yourself as the obvious expert in your market. Publishing short home inspection videos, whether shot in the field or from photographs is an easy way to allow the home buyer to evaluate your expertise and to begin a know me, like me, trust me relationship with you. Homebuyers will listen as you describe the unique situation in the video and start to feel more comfortable with you. Publishing high-quality home inspection videos in conjunction with positive home inspection reviews will allow you to get more business directly from the public.

Home Inspection Marketing Tip: Promote Your Online Reputation For More Business

Online reviews are right up there with word-of-mouth advertising in terms of their influence. In fact, according to a recent survey by BrightLocal (http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803), 88% of consumers surveyed said they read online reviews in order to determine the quality of a local business. Nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39% do so on a regular basis. The “trend line” over the last four years clearly shows how much more regularly people are reading reviews, clearly highlighting the need for home inspectors to attract more reviews and actively promote their online reputation. Check this out… Eighty-five percent of consumers are satisfied once they hav...Read More

What Type Of Videos Are Best For My Home Inspection Marketing Efforts?

What Type Of Videos Are Best For My Home Inspection Marketing Efforts? The absolute best type of home inspection marketing videos are those that shoot in the field. These don’t have to be long videos, as a matter fact, they should be less than two minutes in length. What video does for you as a home inspector, it establishes expertise and begins to build a know me, like me, trust me relationship with the home buyer. There are a number of things that you can do to increase the SEO value of your home inspection marketing videos and get more views… Create Relevant Metadata Your video should provide the necessary details to help search engines index it and according to Google, the title, the description and the thumbnail are the most important pieces of information. The video title...Read More

Important Home Inspector Website Metrics

In life, it’s often the little factors that define success over failure– and it’s exactly the same when running your home inspector website. Now, I know that statistics and website metrics are not one of the most glamorous subjects, but you should never underestimate their importance. Even tracking the most basic of numbers relating to your website will give you an advantage over someone who doesn’t bother at all. You can use real-world data to confirm what works on your website and what doesn’t, identify room for improvements, and spot any abnormal results (including those caused by a site outage). That’s why all the savvy home inspectors allocate resources to tracking key site metrics– something you should do, as well. Learn more about home inspe...Read More

Go Direct To The Public For Business

Leverage The Power Of The Internet For More Inspections Are you still on the fence whether or not your home inspection firm needs to have a serious online presence?  Maybe you’re thinking about setting up a Facebook or Pinterest page but you’re not certain if you want to invest the time or money needed to increase your presence online. If that’s how you feel, please read on! Fact: The most successful home inspection firms in America have an excellent online presence and they get business directly from the public each week via the Internet. Check this out… According to a recent survey… In 2014, the majority of consumers (57%) have searched online for a local business more than six times in the last year – that’s at least once every other month. Most significant...Read More

Hire Quality Home Inspectors For Your Firm

How Do You Know When You’re Ready To Hire Your First Inspector Or Your Next Inspector? A good rule of thumb for hiring your first or next inspector is if you or your inspector(s) are 80% full consistently then it’s time to recruit a new inspector into the firm. You also need to have solid marketing systems in place so that you can generate enough business for you and your existing inspectors before you bring someone else in. You want to make sure that you are in growth mode and you are truly adding new business above and beyond what you or your existing team can handle. Finally, be sure that there is enough business in your local market to support another inspector. Okay, now that you’re ready to hire you’ve got to tackle a few issues to ensure that you will be succ...Read More