home inspector marketing ideas
Why You Should Use Google My Business for Reputation Marketing
You might be asking yourself, how does Google My Business play a relevant role in your reputation system for your business? Simply by the use of reviews! Reviews are now all over the internet, from social media platforms to Google itself. If you're still starting your home inspection business and you want to establish your brand online, it is very helpful to have your customers leave reviews on different platforms. These reviews help build your credibility towards your target market, it serves as their first impression of what your business is capable of delivering. If potential customers see a bunch of solid reviews for your business, then there's a greater chance of getting them to transition from potential customers to actual customers. Remember that reviews hold a lot of value for you...Read More
The Right Candidate: Qualifications of an Effective Inside Marketing Rep
As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That's how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can't certainly do that alone! You need someone who can help you balance your duties to make sure that the desired results are laid out and implemented accordingly. Also, the saying goes "Two heads are better than one" is very applicable in helping achieve growth and success. For this to happen, invest in someone who can help in marketing your firm. You need someone competent and reliable in establishing your marketing efforts. That's w...Read More
Hire the Right Inside Marketing Representative for Your Home Inspection Business
If the most qualified person is hired for the inside marketing rep position, he/she can be the most valuable in the firm and help you move forward faster in a very profitable way. When hiring, the Right Path is very important in assessing the potential candidate if he/she is capable enough for the position offered; to be the future inside marketing rep. The qualifications are important to make sure that all marketing efforts are on the right track! Know the standard qualifications before hiring an inside marketing representative Here are some of the qualifications when hiring a qualified inside marketing rep: Fit for the job: Use the Right Path 4/6 to determine if he/she is fit for the job One who pays attention to details Organized and productive Self-reliant in doing his/her work; bein...Read More
Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix
I'm sure you know this, but let's get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I'm going to assume you've got that down, and you've set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out. Now let's leverage all those assets and platforms and add in some video ...Read More
Put Your Home Inspection Marketing On Steroids With Video
Price: $69 per month Click Here To Order If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it's estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing. The Basics of SEO Few home inspectors have a rich background of digital media experience, so it's somewhat unfair to hold them to the same standards as professional marketers. But that doesn't mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websi...Read More
Critical Home Inspection Marketing Strategy: Your Digital Presence
Your "digital presence" is simply how your home inspection business appears online. When people search for your home inspection company online, what do they find? Do they see your website and blog? Can they find your Facebook Page? What do online reviews say about you and your firm? Your digital presence IS your online reputation. And the the most important question is, how have you presented yourself and your firm? Or better yet, does your home inspection company even have an online presence? Are potential customers finding you online right now? Think about everything you should do on the internet on behalf of your firm. Comprehensively, this includes: * Your website * Your blog * All social media sites (LinkedIn, Facebook, Twitter, etc.) * Office location (Google Maps, etc.) * Di...Read More
Your Best Home Inspection Marketing Tool
You probably know some home inspectors who are doing really well without a website. I do, too. But I often wonder how much better they could be doing if they took the time to invest in one. And when we say "website," we don't mean an electronic version of that brochure they've been handing out for the past many years. We mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience from visitor to customer. Let's face it, your home inspection website, done correctly is a very powerful home inspection marketing tool. A well-maintained home inspector website can help you gain a competitive advantage in your market and improve your business image. Developing your converting website offers many benefits including helping you get more lea...Read More
Publishing Videos Is One Of The Best Home Inspection Marketing Tools
One of the biggest home inspection marketing challenges you face when getting home inspections directly from the public is building a know me, like me, trust me relationship with the prospect and establish yourself as the obvious expert in your market. Publishing short home inspection videos, whether shot in the field or from photographs is an easy way to allow the home buyer to evaluate your expertise and to begin a know me, like me, trust me relationship with you. Homebuyers will listen as you describe the unique situation in the video and start to feel more comfortable with you. Publishing high-quality home inspection videos in conjunction with positive home inspection reviews will allow you to get more business directly from the public.
Home Inspection Marketing Tip: Promote Your Online Reputation For More Business
Online reviews are right up there with word-of-mouth advertising in terms of their influence. In fact, according to a recent survey by BrightLocal (http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803), 88% of consumers surveyed said they read online reviews in order to determine the quality of a local business. Nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39% do so on a regular basis. The "trend line" over the last four years clearly shows how much more regularly people are reading reviews, clearly highlighting the need for home inspectors to attract more reviews and actively promote their online reputation. Check this out. Eighty-five percent of consumers are satisfied once they h...Read More
What Type Of Videos Are Best For My Home Inspection Marketing Efforts?
What Type Of Videos Are Best For My Home Inspection Marketing Efforts? The absolute best type of home inspection marketing videos are those that shoot in the field. These don't have to be long videos, as a matter fact, they should be less than two minutes in length. What video does for you as a home inspector, it establishes expertise and begins to build a know me, like me, trust me relationship with the home buyer. There are a number of things that you can do to increase the SEO value of your home inspection marketing videos and get more views. Create Relevant Metadata Your video should provide the necessary details to help search engines index it and according to Google, the title, the description and the thumbnail are the most important pieces of information. The video title needs to be...Read More
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