Have you ever felt the frustration of not being found on the top searches of home inspections? Online marketing has an extensive audience reach across the web which makes it a very convenient and useful platform in making sure your brand will be known to your target audience/market. Of course, with exposure as big as that. You wouldn't want your business to be found in the last part of related searches. It not only costs you potential traffic but potential customers as well. Nowadays, everyone is online. People don't look at yellow pages or phone books anymore. Google My Business is what the customers are using in looking for a solution to their problems, needs and wants. It is considered as the new trend because: It's the new yellow pages You're easier to find It's free advertising Goog...Read More
As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That's how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can't certainly do that alone! You need someone who can help you balance your duties to make sure that the desired results are laid out and implemented accordingly. Also, the saying goes "Two heads are better than one" is very applicable in helping achieve growth and success. For this to happen, invest in someone who can help in marketing your firm. You need someone competent and reliable in establishing your marketing efforts. That's w...Read More
How do you deal with internal works for your firm? Are you one of the business-minded people who do all of the work in every possible way just to make sure that things are done correctly? Or do you contemplate giving yourself time to relieve the works that can be delegated to other people who have the expertise in doing it for you? Yes, you can do everything in your business alone but it can compromise the quality of work done. Why? Because you can't focus solely on one thing cause your busy dealing with other things for your business on your own. In this case, your marketing activities might go stagnant in the process. Worry no more! You don't have to do all of the inside marketing activities in your firm. You just need somebody who will do it for you! What can an Inside Marketin...Read More
Many one-man shops think that no one can schedule home inspections as well as they can and therefore they hang onto the phone way too long. The Savvy Inspector teaches our coaching clients to get rid of answering the phone themselves as soon as possible. If a call center isn't right for you, then you're going to need a hire and train a scheduler Think about this for a minute… If you call your doctor's office and he or she answered their own phone how you feel? Homebuyers and real estate agents don't care whether you personally answer the phone or not. What homebuyers want is to understand what's in it for them by using your firm. Real estate agents want to know that they can get their clients home inspection booked professionally and in the shortest amount of time possible. Neither o...Read More
As a one man shop, you don't have to worry about anything related to employees. Some inspectors don't want to deal with employees and so they opt to remain a one-man shop for as long as they are in the business. However, many one man shops find that they have the ability to grow their firm and they want to add employees so they can generate more revenue and have some free time (does free time ever happen ;-). One of the most important things that you can do after you get your inspectors hired and trained is to do performance evaluations on them. Employees have the right to know what they're doing right and what they're doing that needs improvement. It's our belief that you should conduct employee reviews twice a year on your most seasoned home inspectors and every 90 days or less on your n...Read More
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I've been a home inspection business owner since 1997 and a home inspector coach since 2006. During the course of my tenure in the home inspection industry I have been asked by a lot of home inspectors to help them understand why their new hire failed. One common thread that runs through the majority of the failures is that the home inspection business owner settled for candidate instead of getting the right person. Maybe you know how it works, your schedule is really full and your turning away a lot of business. This puts the home inspection business owner in a full panic mode and they just hire a warm body instead of waiting to get the right person for the slot. The best thing you can do is develop what we call "talent bank." A talent bank is a place where you keep names of local people ...Read More
If you want to make the process of hiring your first home inspector go more smoothly there are a few things that you need to do in advance of placing your recruiting ad. For example… * Do you have a written job description for the inspector so that he or she will know exactly what's expected of them? * Do you have your home inspection report set up so that the new person can come in and complete it correctly very quickly? * Have you created video training on how to complete your home inspection report? * Do you have a written plan for field training for the new inspector? * Do you have a written employee manual that specifies all the things that the home inspector needs to do as well as what to avoid? Getting a few things in place in advance of the hire will make bringing on your fir...Read More
No, we're not talking about a secret cabal of evildoers out to take over the world. 🙂 A Mastermind Group is simply an alliance of two or more individuals dedicating themselves to a specific goal. Think About This… There is synergy of energy, commitment, and excitement that participants bring to a Mastermind Group. The beauty of Mastermind Groups is that participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other with total honesty, respect and compassion. Mastermind participants act as catalysts for growth, devil's advocates and supportive colleagues. With that said. The Savvy Inspector is opening up two more Mastermind Groups in May 2014! Group 1: You must have 1-5 inspectors to be eligible. Group 2: You must h...Read More