Home Inspection Marketing

Get Your Website Ranking For More Sales

Google has been making changes over the past few years. It is now hard to know what is working for your website – getting your website ranking for more sales. It is also important to know what’s not working for your website. The website pages must meet Google’s new update requirements because it will help your website rank higher in search pages. It will also make your website be seen easily by your target market which will help your sales. You will learn what you need to do to make your website rank higher. Most importantly, we will let you know why you need to do it through this breakout session. Be armed with the knowledge you need to get your website ranking as a result of this breakout session. Search engine ranking is only one-half of the equation for a successful w...Read More

Want More Sales? Then Make These Three Types Of Home Inspection Marketing Videos

Home inspector marketing should be a never-ending quest to get as many eyes on your service as possible. One of the best ways to increase your online exposure is to add videos to your website and social media pages. These visual aids give you a chance to connect with your customers, and they also tell search engine algorithms that you’re serious about your customers’ website experience. But home inspectors aren’t videographers or scriptwriters, which can make it difficult to know where to start. If you’re struggling to decide what types of video to create, you may want to start with these three types to get started. Keyword-Rich Videos Keywords are what drive people to your site, so your video content has to be as loaded with keywords just like your blog and web pag...Read More

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I'm sure you know this, but let's get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I'm going to assume you've got that down, and you've set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let's leverage all those assets and platform...Read More

Home Inspection Online Marketing: 3 Video Trends Home Inspectors Need Be Aware Of

  Videos have become more and more of a staple when it comes to home inspection online marketing for practically any industry. People all over the country are tuning out words and hitting the Play button, so it’s important for home inspectors to understand what they’re watching and why. Search engine algorithms change as internet user’s tastes change, and video has been king for a while now. Having a video thumbnail can potentially double your search traffic! For better online marketing for home inspection, keep the following trends in mind so you aren’t left behind. Short, Snappy Videos Pick a topic, condense the information, and then make a video in 60 seconds or less. You may want to team up with a real estate agent and record a quick dialog with them about ...Read More

Put Your Home Inspection Marketing On Steroids With Video

If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing.  The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More

Strategies For Managing A Negative Home Inspection Review Online

So you got a negative home inspection review online from one of your customers. It may happen to everyone, but that doesn’t necessarily make it any easier to handle. A negative review isn’t the end of the world, but it can impact your business — especially if it’s a chronic problem that continues to plague you. Part of reputation marketing means thinking like a customer, so keep the following tips in mind when it comes to addressing a negative review online. Respond Quickly Ignoring the client will make it look as though you don’t care about customer feedback at all. Customers are paying attention to the other side of the story when it comes to complaints, so send a message that you’re listening by publicly responding. When it comes to words you use, remember ...Read More

What Is Reputation Marketing and Why Home Inspectors Should Care About It

As a home inspector, what is your level of reputation in the marketplace? Is it at the very place you desire it to be, the top of the game or is your brand obscure? Reputation offers much more than prestige; it is a real source of sales. Home inspectors can benefit a great deal by focusing their marketing strategy on meeting this goal. So, What is Reputation Marketing? In the previous decades, reputation was built through word of mouth. That is, information about a product was passed by customers to others verbally. Today, the internet has taken over. Ninety percent of final buyers first consult the internet before making a purchase. The primary thing they look for are the comments by another consumer on their experience with the company, brand or store. Reputation marketing, therefore, is...Read More

Why Home Inspectors Should Think Reputation Marketing, Not Reputation Management

Reputation Marketing vs. Reputation Management Home inspectors make a living based on their trustworthiness, so they don’t necessarily need to be told that reputation marketing and management is important. Between word-of-mouth and online reviews, it’s clear they need to be careful how they come across to people. But there’s a difference between managing a reputation and marketing a reputation, and the distinction can give you the edge when it comes to home inspection marketing. What Exactly Is Reputation Marketing? Reputation marketing refers to actively and strategically using satisfied customers to get more business instead of relying on traditional word-of-mouth to make its way around town. The more these reviews are featured and promoted, the more likely it is you...Read More

Home Inspection Training Tip: Streamline The Report Writing Process

Do you inspect all day and type up the reports late into the evening? If you’re doing this, how do you feel at the end of the week especially when you’ve done 10 or 12 inspections? Are you willing to continue this way for years to come? You as a business owner may be willing to torture yourself in this way but when you hire home inspectors they won’t put up with 12 hour days for the rate you are willing to pay them and you shouldn’t either. By making a few changes in the way you do business you can streamline the report writing process and actually complete the report on site. 99% of all the home inspections Southern home inspection services conducted were completed on site. Sure you occasionally get the house from Hades that you can’t complete on-site and tha...Read More

Home Inspection Marketing Strategy: Open Houses

You have to get a positive return on investment on all your home inspection marketing strategies. However, when you’re looking at marketing strategy alternatives, some home inspection marketing strategies have a much hire return on investment than others. At The Savvy Inspector, we believe that taking agent survival kits out to real estate open houses on Sundays might not be a strategy that generates a very high return on investment. Besides, if you’re not inspecting on Sunday you should really take that time to work on your business and spend the balance with family and friends. All work and no play causes burnout over time. If you want to get and keep you and your Inspector’s schedules full all year long regardless of the condition of the real estate market, with or wit...Read More

Home Inspection Training Tip: Know Before You Go

We have a home inspector coaching client that is really quite good writer and is a stickler about the quality of the written word in the home inspection report. He deplores spelling and grammatical mistakes and he’s really dismayed when he sees poor sentence structure. A couple weeks ago on a Savvy Inspector Q&A Call this inspection company owner asked what he should do about and inspector that had poor writing skills. In order to avoid a situation like this, the candidate should have been tested in advance of the hiring offer. The Savvy Inspector teaches all of its clients how to automate the recruiting process, which includes a writing test to prevent this type of situation. The staff at The Savvy Inspector has lots of experience in turning one man shops into multi-inspector fi...Read More