Home Inspection Marketing News

The Right Candidate: Qualifications of an Effective Inside Marketing Rep

As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That’s how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can’t certainly do that alone! You need someone who can help you balance your duties to make sure that the desired results are laid out and implemented accordingly. Also, the saying goes “Two heads are better than one” is very applicable in helping achieve growth and success. For this to happen, invest in someone who can help in marketing your firm. You need someone competent and reliable in establishing your marketing efforts. That’s why a qualified marke...Read More

Why Inside Marketing Activities Should be Handled By a Qualified Marketing Representative

Inside marketing activities do wonders too in the marketing aspect of your business. If you think anyone can handle the important details for these activities, you have to think twice.  Yes, everything can be learned with the help of the books or the internet but nothing beats a professional who has a deep concentration on his/her expertise when it comes to the internal works for your marketing. Imagine this…  You got different workloads you have to accomplish at the end of the day, setting aside the ones you think are less important or even finishing everything but compromising the quality of the work done that includes the marketing activities of your business. Cause, in reality, you need to have an organized workflow process for you to accomplish these tasks accordingly. But what’s with...Read More

Inside Marketing Activities: Role of an Inside Marketing Rep in the Success of Your Home inspection Business

Running a home inspection business is a tedious task. Tedious enough to make you overlook one of the more important aspects of every business which is marketing. Marketing is an essential strategy for the growth of your business. While your customers should always be your main priority, marketing efforts keep them coming.  A Marketing Representative does that job for you! Then you will be able to focus on sustaining the quality of the service you provide and strategize on your next big move! Importance of an Inside Marketing Rep Inside Marketing Reps are hands-on in making every marketing effort work, create solutions in every marketing situation, deliver the right campaigns for the target audience to maximize sales, find and establish a relationship using different strategies in having a ...Read More

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let’s leverage all those assets and platforms and add in some video ...Read More

Home Inspection Online Marketing: 3 Video Trends Home Inspectors Need Be Aware Of

  Videos have become more and more of a staple when it comes to home inspection online marketing for practically any industry. People all over the country are tuning out words and hitting the Play button, so it’s important for home inspectors to understand what they’re watching and why. Search engine algorithms change as internet user’s tastes change, and video has been king for a while now. Having a video thumbnail can potentially double your search traffic! For better online marketing for home inspection, keep the following trends in mind so you aren’t left behind. Short, Snappy Videos Pick a topic, condense the information, and then make a video in 60 seconds or less. You may want to team up with a real estate agent and record a quick dialog with them about ...Read More

Put Your Home Inspection Marketing On Steroids With Video

If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing.  The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More

Strategies For Managing A Negative Home Inspection Review Online

So you got a negative home inspection review online from one of your customers. It may happen to everyone, but that doesn’t necessarily make it any easier to handle. A negative review isn’t the end of the world, but it can impact your business — especially if it’s a chronic problem that continues to plague you. Part of reputation marketing means thinking like a customer, so keep the following tips in mind when it comes to addressing a negative review online. Respond Quickly Ignoring the client will make it look as though you don’t care about customer feedback at all. Customers are paying attention to the other side of the story when it comes to complaints, so send a message that you’re listening by publicly responding. When it comes to words you use, remember ...Read More

What Is Reputation Marketing and Why Home Inspectors Should Care About It

As a home inspector, what is your level of reputation in the marketplace? Is it at the very place you desire it to be, the top of the game or is your brand obscure? Reputation offers much more than prestige; it is a real source of sales. Home inspectors can benefit a great deal by focusing their marketing strategy on meeting this goal. So, What is Reputation Marketing? In the previous decades, reputation was built through word of mouth. That is, information about a product was passed by customers to others verbally. Today, the internet has taken over. Ninety percent of final buyers first consult the internet before making a purchase. The primary thing they look for are the comments by another consumer on their experience with the company, brand or store. Reputation marketing, therefore, is...Read More

Why Home Inspectors Should Think Reputation Marketing, Not Reputation Management

Reputation Marketing vs. Reputation Management Home inspectors make a living based on their trustworthiness, so they don’t necessarily need to be told that reputation marketing and management is important. Between word-of-mouth and online reviews, it’s clear they need to be careful how they come across to people. But there’s a difference between managing a reputation and marketing a reputation, and the distinction can give you the edge when it comes to home inspection marketing. What Exactly Is Reputation Marketing? Reputation marketing refers to actively and strategically using satisfied customers to get more business instead of relying on traditional word-of-mouth to make its way around town. The more these reviews are featured and promoted, the more likely it is you...Read More

Go Direct To The Public For Business

If your inspection firm isn’t on the first page of Google, but you really want to get business direct from the public, then check out this video because we are going to reveal some home inspection marketing secrets on how to make that happen! On This Home Inspection Marketing Video, You’ll Learn… How Simple This Effective Strategy Is To Implement Why It Works So Well With Home Buyers We’ll Share With You Free Tools You Can Use To ‘Get It Done’ And We’ll Show You Examples Of How Other Successful Home Inspectors Are Using This Strategy Going Direct To The Public For Business Is A Very Savvy Home Inspection Marketing Strategy!

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