I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out. Now let’s leverage all those assets and platforms and add in some video ...Read More
Videos have become more and more of a staple when it comes to home inspection online marketing for practically any industry. People all over the country are tuning out words and hitting the Play button, so it’s important for home inspectors to understand what they’re watching and why. Search engine algorithms change as internet user’s tastes change, and video has been king for a while now. Having a video thumbnail can potentially double your search traffic! For better online marketing for home inspection, keep the following trends in mind so you aren’t left behind. Short, Snappy Videos Pick a topic, condense the information, and then make a video in 60 seconds or less. You may want to team up with a real estate agent and record a quick dialog with them about ...Read More
If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing. The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More
So you got a negative home inspection review online from one of your customers. It may happen to everyone, but that doesn’t necessarily make it any easier to handle. A negative review isn’t the end of the world, but it can impact your business — especially if it’s a chronic problem that continues to plague you. Part of reputation marketing means thinking like a customer, so keep the following tips in mind when it comes to addressing a negative review online. Respond Quickly Ignoring the client will make it look as though you don’t care about customer feedback at all. Customers are paying attention to the other side of the story when it comes to complaints, so send a message that you’re listening by publicly responding. When it comes to words you use, remember ...Read More
As a home inspector, what is your level of reputation in the marketplace? Is it at the very place you desire it to be, the top of the game or is your brand obscure? Reputation offers much more than prestige; it is a real source of sales. Home inspectors can benefit a great deal by focusing their marketing strategy on meeting this goal. So, What is Reputation Marketing? In the previous decades, reputation was built through word of mouth. That is, information about a product was passed by customers to others verbally. Today, the internet has taken over. Ninety percent of final buyers first consult the internet before making a purchase. The primary thing they look for are the comments by another consumer on their experience with the company, brand or store. Reputation marketing, therefore, is...Read More
Reputation Marketing vs. Reputation Management Home inspectors make a living based on their trustworthiness, so they don’t necessarily need to be told that reputation marketing and management is important. Between word-of-mouth and online reviews, it’s clear they need to be careful how they come across to people. But there’s a difference between managing a reputation and marketing a reputation, and the distinction can give you the edge when it comes to home inspection marketing. What Exactly Is Reputation Marketing? Reputation marketing refers to actively and strategically using satisfied customers to get more business instead of relying on traditional word-of-mouth to make its way around town. The more these reviews are featured and promoted, the more likely it is you...Read More
If your inspection firm isn’t on the first page of Google, but you really want to get business direct from the public, then check out this video because we are going to reveal some home inspection marketing secrets on how to make that happen! On This Home Inspection Marketing Video, You’ll Learn… How Simple This Effective Strategy Is To Implement Why It Works So Well With Home Buyers We’ll Share With You Free Tools You Can Use To ‘Get It Done’ And We’ll Show You Examples Of How Other Successful Home Inspectors Are Using This Strategy Going Direct To The Public For Business Is A Very Savvy Home Inspection Marketing Strategy!
Home Inspection Marketing Online Doesn’t Have To Be Difficult, It Just Takes Some Additional Skillsets! In Order To Get Business From The Internet… Homebuyers Have To Convince Themselves That You Are The Person Who Can Protect Them From Buying The Money Pit! So What Does The Inspector Have To Do To Get The Homebuyer To Say Yes, You’re The Inspector To Protect Us From Buying The Dreaded Money Pit? Two Things… 1. Prove You Have The Expertise To Protect Them From Buying The Money Pit; AND 2. Get The Homebuyer To Know You , Like You And Trust You! The Key To Getting More Home Inspections From The Internet Without Your Website Being On Page 1 Of Google Or Without A Visitor Converting Website Is… Videos Produced From Pictures Taken At The Inspection! Done Correctly, This Effect...Read More
Are you answering phone calls or doing your home inspection marketing in your home inspection business? Are you thinking about bringing your spouse to work into your home inspection business? If so, what will they do for your firm? Should they answer the phone for you or engage in home inspection marketing? Some of the worries that home inspectors have when they bring in their spouse into the business are… The potential loss of insurance and other employee benefits that the spouse might have with their current employer. The loss of income from the job the spouse currently has. The risk of having all of the family income come from one source (your home inspection business). Will they be able to work and live with their spouse (this should be very carefully evaluated). So before you ta...Read More
Chris and Katie Goggans are Savvy Inspectors. Check out three home inspection marketing strategies that Chris shares with the crowd at The Savvy Inspector Workshop. Are you engaged in any of these strategies? If not, you should consider adding them into your marketing plan because they produce excellent results.