Home Inspection Marketing

17 SEO Terms You Should Know

17 SEO Terms You Should Know If you have a website or blog, or if you work with anything related to the Internet, you’ll certainly need to know a bit about search engine optimization (SEO). A good way to get started is to familiarize yourself with the most common terms of the trade, and below you’ll find 17 of them. Check out 17 SEO terms you should know. (For those who already know SEO, consider this post as a refresher!). 😉 1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. Search Engine Marketing is divided into two – SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Clic...Read More

How To Get Your Site Ranked #1 In The Google Local Listing

Google Local Listing or ‘Google My Business’ Listing refers to an online listing platform. This is similar to the traditional yellow pages. This listing is your business’ way to showcase information to a potential customer about your product or services. This is because the listing requires you to put all information about your business to attract potential customers. Your business will show up in the search engine every time a potential customer type in keywords that pertain to your business. So, your business will have higher chances of getting more customers if your site ranks at the top. This is going to be one of your goals for your website. Your goal is to make your site rank #1 in the Google Local Listing. Experienced home inspectors will teach you how to become nu...Read More

How To Increase Your Website Conversion

Website conversion is the most important factor in the success of your online marketing strategy and goals. This is because conversion means the website visitor bought or availed any of your products or they opted in any of your forms. It is good to have high website foot traffic. But above all, it is certainly better if you have a website that converts visitors into paying customers. There are several ways to increase website conversion which you can learn from this video. Be sure to watch this video all the way to the end to check out our very special Member’s Only Offer! To Take Advantage Of The Special Offer Mentioned At The End Of This Video Use The Link Below… http://TSIWebsiteSpecial.com

Google Analytics For Beginners

Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results.  This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with is the page that has the most number of visits. This video will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for techi...Read More

Get Your Website Ranking For More Sales

Google has been making changes over the past few years. It is now hard to know what is working for your website – getting your website ranking for more sales. It is also important to know what’s not working for your website. The website pages must meet Google’s new update requirements because it will help your website rank higher in search pages. It will also make your website be seen easily by your target market which will help your sales. You will learn what you need to do to make your website rank higher. Most importantly, we will let you know why you need to do it through this breakout session. Be armed with the knowledge you need to get your website ranking as a result of this breakout session. Search engine ranking is only one-half of the equation for a successful w...Read More

Want More Sales? Then Make These Three Types Of Home Inspection Marketing Videos

Home inspector marketing should be a never-ending quest to get as many eyes on your service as possible. One of the best ways to increase your online exposure is to add videos to your website and social media pages. These visual aids give you a chance to connect with your customers, and they also tell search engine algorithms that you’re serious about your customers’ website experience. But home inspectors aren’t videographers or scriptwriters, which can make it difficult to know where to start. If you’re struggling to decide what types of video to create, you may want to start with these three types to get started. Keyword-Rich Videos Keywords are what drive people to your site, so your video content has to be as loaded with keywords just like your blog and web pag...Read More

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let’s leverage all those assets and platforms and add in some video ...Read More

Home Inspection Online Marketing: 3 Video Trends Home Inspectors Need Be Aware Of

  Videos have become more and more of a staple when it comes to home inspection online marketing for practically any industry. People all over the country are tuning out words and hitting the Play button, so it’s important for home inspectors to understand what they’re watching and why. Search engine algorithms change as internet user’s tastes change, and video has been king for a while now. Having a video thumbnail can potentially double your search traffic! For better online marketing for home inspection, keep the following trends in mind so you aren’t left behind. Short, Snappy Videos Pick a topic, condense the information, and then make a video in 60 seconds or less. You may want to team up with a real estate agent and record a quick dialog with them about ...Read More

Put Your Home Inspection Marketing On Steroids With Video

If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing.  The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More

Strategies For Managing A Negative Home Inspection Review Online

So you got a negative home inspection review online from one of your customers. It may happen to everyone, but that doesn’t necessarily make it any easier to handle. A negative review isn’t the end of the world, but it can impact your business — especially if it’s a chronic problem that continues to plague you. Part of reputation marketing means thinking like a customer, so keep the following tips in mind when it comes to addressing a negative review online. Respond Quickly Ignoring the client will make it look as though you don’t care about customer feedback at all. Customers are paying attention to the other side of the story when it comes to complaints, so send a message that you’re listening by publicly responding. When it comes to words you use, remember ...Read More

What Is Reputation Marketing and Why Home Inspectors Should Care About It

As a home inspector, what is your level of reputation in the marketplace? Is it at the very place you desire it to be, the top of the game or is your brand obscure? Reputation offers much more than prestige; it is a real source of sales. Home inspectors can benefit a great deal by focusing their marketing strategy on meeting this goal. So, What is Reputation Marketing? In the previous decades, reputation was built through word of mouth. That is, information about a product was passed by customers to others verbally. Today, the internet has taken over. Ninety percent of final buyers first consult the internet before making a purchase. The primary thing they look for are the comments by another consumer on their experience with the company, brand or store. Reputation marketing, therefore, is...Read More