Home Inspection Marketing
14 Critical Steps to Creating an Effective Google Campaign
by Perry Marshall Author of the "Ultimate Guide to Google Ad Words" Get inside your customer's mind. When they have a problem your product or service can solve, what words will they search on? Make a list. Count your competitors, calculate your odds. Search those terms on Google. Who's advertising and how many are there? Count your keyword costs. Go to Google Keyword Research Tool and find out what your keywords are bidding at. Also, go to the Google Keyword Research Tool and see how many searches there were for your keywords last month. Generate a big list of keywords. Even on a narrow subject area, you should have at least 100 words and phrases. Break down your keywords. Create clusters of five to twenty-five closely related terms. You're going to assign a different ad to each of the...Read More
Enhancing your Brand: The Google My Business Advantage
If you paused and thought what could you and your firm get with Google My Business, you're halfway there. Regardless of their generation, people are more internet savvy now, almost all queries can be answered in just one search at the tip of their fingers. Which brings us to the Google My Business Advantage, this platform has evolved immensely from Google local to Google Maps. It's an avenue for businesses and customers to connect with ease by providing extensive information on all types of enterprises to the customers who are already looking for the specific product or services they offer, which makes it a very important tool for your home inspection business. What you can leverage on when using Google My Business Listing: Reviews are reflected Website of your business Direction/l...Read More
Google Analytics For Beginners – Know The Page That Has The Most Number Of Visits
Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results. This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with the page that has the most number of visits. This video will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for techies ...Read More
Why You Should Use Google My Business for Reputation Marketing
You might be asking yourself, how does Google My Business play a relevant role in your reputation system for your business? Simply by the use of reviews! Reviews are now all over the internet, from social media platforms to Google itself. If you're still starting your home inspection business and you want to establish your brand online, it is very helpful to have your customers leave reviews on different platforms. These reviews help build your credibility towards your target market, it serves as their first impression of what your business is capable of delivering. If potential customers see a bunch of solid reviews for your business, then there's a greater chance of getting them to transition from potential customers to actual customers. Remember that reviews hold a lot of value for you...Read More
Make Your Business Grow With The New Google Listings 3-Pack
Why is Google Listings 3-Pack relevant to my Home Inspection business? The Google 3-Pack is a type of search result that appears at the top of certain Google search results under the ads but above the "normal" results. It shows a map with multiple pointers indicating the location of nearby companies who meet the need expressed in the search query. It's called the 3-Pack because Google shows the three most appropriate businesses. With review information and contact details, alongside their web links and directions to their location. Eagle-eyed Googlers may have noticed that there used to be 7 map pack listings. But it's recently been reduced to 3, making placement there a little more competitive. Why Showing up in the Local 3-Pack is an advantage? It gets you in front of tho...Read More
The Right Candidate: Qualifications of an Effective Inside Marketing Rep
As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That's how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can't certainly do that alone! You need someone who can help you balance your duties to make sure that the desired results are laid out and implemented accordingly. Also, the saying goes "Two heads are better than one" is very applicable in helping achieve growth and success. For this to happen, invest in someone who can help in marketing your firm. You need someone competent and reliable in establishing your marketing efforts. That's w...Read More
Why Inside Marketing Activities Should be Handled By a Qualified Marketing Representative
Inside marketing activities do wonders too in the marketing aspect of your business. If you think anyone can handle the important details for these activities, you have to think twice. Yes, everything can be learned with the help of the books or the internet but nothing beats a professional who has a deep concentration on his/her expertise when it comes to the internal works for your marketing. Imagine this… You got different workloads you have to accomplish at the end of the day, setting aside the ones you think are less important or even finishing everything but compromising the quality of the work done that includes the marketing activities of your business. Cause, in reality, you need to have an organized workflow process for you to accomplish these tasks accordingly. But what&...Read More
Inside Marketing Activities: Role of an Inside Marketing Rep in the Success of Your Home inspection Business
Running a home inspection business is a tedious task. Tedious enough to make you overlook one of the more important aspects of every business which is marketing. Marketing is an essential strategy for the growth of your business. While your customers should always be your main priority, marketing efforts keep them coming. A Marketing Representative does that job for you! Then you will be able to focus on sustaining the quality of the service you provide and strategize on your next big move! Importance of an Inside Marketing Rep Inside Marketing Reps are hands-on in making every marketing effort work, create solutions in every marketing situation, deliver the right campaigns for the target audience to maximize sales, find and establish a relationship using different strategies in having a ...Read More
17 SEO Terms You Should Know
17 SEO Terms You Should Know If you have a website or blog, or if you work with anything related to the Internet, you'll certainly need to know a bit about search engine optimization (SEO). A good way to get started is to familiarize yourself with the most common terms of the trade, and below you'll find 17 of them. Check out 17 SEO terms you should know. (For those who already know SEO, consider this post as a refresher!). 😉 1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. Search Engine Marketing is divided into two – SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-...Read More
How To Get Your Site Ranked #1 In The Google Local Listing
Google Local Listing or 'Google My Business' Listing refers to an online listing platform and is defined as the business listings in the map that you usually see at the top or at the middle of Google's first page results. This is similar to the traditional yellow pages. This listing is your business' way to showcase information to a potential customer about your product or services. This is because the listing requires you to put in information about your business to attract potential customers. Your business will show up in the search engine every time a potential customer type in keywords that pertain to your business. So, your business will have higher chances of getting more customers if your site ranks at the top. This is going to be one of your goals for your website. Your goal is to...Read More
How To Increase Your Website Conversion
Website conversion is the most important factor in the success of your online marketing strategy and goals. This is because conversion means the website visitor bought or availed any of your products or they opted in any of your forms. It is good to have high website foot traffic. But above all, it is certainly better if you have a website that converts visitors into paying customers. There are several ways to increase website conversion which you can learn from this video. Be sure to watch this video all the way to the end to check out our very special Member's Only Offer!
Google Analytics For Beginners
Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results. This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with is the page that has the most number of visits. This video below will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for...Read More