Featured News

Traditional Home Inspection Marketing Doesn’t Work Anymore

The fact of the matter is that the home inspection marketing techniques that were solid and reliable for home inspectors to use to reach their target audience in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore. Home Inspectors that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective home inspection marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you that they put it in the recycling bin shortly after it arrived. What does that tell yo...Read More

What Are Your Home Inspection Clients Saying About You Online?

You need to manage and market your online Reputation! Think online reputation management is only for the big dogs? You better think again! According to eMarketer 83% of consumers declare that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry on the internet has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don't have an online reputation strategy prepared. With that in mind, we would like to offer five strategies your home inspection business can use to monitor and improve your online reputation management. Monitoring your brand names – Listening what's being said about you and your company is critical. There are lots of fantast...Read More