Your "digital presence" is simply how your home inspection business appears online. When people search for your home inspection company online, what do they find? Do they see your website and blog? Can they find your Facebook Page? What do online reviews say about you and your firm? Your digital presence IS your online reputation. And the the most important question is, how have you presented yourself and your firm? Or better yet, does your home inspection company even have an online presence? Are potential customers finding you online right now? Think about everything you should do on the internet on behalf of your firm. Comprehensively, this includes: * Your website * Your blog * All social media sites (LinkedIn, Facebook, Twitter, etc.) * Office location (Google Maps, etc.) * Di...Read More
You probably know some home inspectors who are doing really well without a website. I do, too. But I often wonder how much better they could be doing if they took the time to invest in one. And when we say "website," we don't mean an electronic version of that brochure they've been handing out for the past many years. We mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience from visitor to customer. Let’s face it, your home inspection website, done correctly is a very powerful home inspection marketing tool. A well-maintained home inspector website can help you gain a competitive advantage in your market and improve your business image. Developing your converting website offers many benefits including helping you get mo...Read More
One of the biggest home inspection marketing challenges you face when getting home inspections directly from the public is building a know me, like me, trust me relationship with the prospect and establish yourself as the obvious expert in your market. Publishing short home inspection videos, whether shot in the field or from photographs is an easy way to allow the home buyer to evaluate your expertise and to begin a know me, like me, trust me relationship with you. Homebuyers will listen as you describe the unique situation in the video and start to feel more comfortable with you. Publishing high-quality home inspection videos in conjunction with positive home inspection reviews will allow you to get more business directly from the public.
Online reviews are right up there with word-of-mouth advertising in terms of their influence. In fact, according to a recent survey by BrightLocal (http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803), 88% of consumers surveyed said they read online reviews in order to determine the quality of a local business. Nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39% do so on a regular basis. The "trend line" over the last four years clearly shows how much more regularly people are reading reviews, clearly highlighting the need for home inspectors to attract more reviews and actively promote their online reputation. Check this out. Eighty-five percent of consumers are satisfied once they h...Read More
What Type Of Videos Are Best For My Home Inspection Marketing Efforts? The absolute best type of home inspection marketing videos are those that shoot in the field. These don’t have to be long videos, as a matter fact, they should be less than two minutes in length. What video does for you as a home inspector, it establishes expertise and begins to build a know me, like me, trust me relationship with the home buyer. There are a number of things that you can do to increase the SEO value of your home inspection marketing videos and get more views. Create Relevant Metadata Your video should provide the necessary details to help search engines index it and according to Google, the title, the description and the thumbnail are the most important pieces of information. The video title needs...Read More
In life, it’s often the little factors that define success over failure– and it’s exactly the same when running your home inspector website. Now, I know that statistics and website metrics are not one of the most glamorous subjects, but you should never underestimate their importance. Even tracking the most basic of numbers relating to your website will give you an advantage over someone who doesn’t bother at all. You can use real-world data to confirm what works on your website and what doesn’t, identify room for improvements, and spot any abnormal results (including those caused by a site outage). That’s why all the savvy home inspectors allocate resources to tracking key site metrics– something you should do, as well. Learn more about home inspe...Read More
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No, we're not talking about a secret cabal of evildoers out to take over the world. 🙂 A Mastermind Group is simply an alliance of two or more individuals dedicating themselves to a specific goal. Think About This… There is synergy of energy, commitment, and excitement that participants bring to a Mastermind Group. The beauty of Mastermind Groups is that participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other with total honesty, respect and compassion. Mastermind participants act as catalysts for growth, devil's advocates and supportive colleagues. With that said. The Savvy Inspector is opening up two more Mastermind Groups in May 2014! Group 1: You must have 1-5 inspectors to be eligible. Group 2: You must h...Read More
If your inspection firm isn’t on the first page of Google, but you really want to get business direct from the public, then check out this video because we are going to reveal some home inspection marketing secrets on how to make that happen! On This Home Inspection Marketing Video, You'll Learn… How Simple This Effective Strategy Is To Implement Why It Works So Well With Home Buyers We'll Share With You Free Tools You Can Use To 'Get It Done' And We'll Show You Examples Of How Other Successful Home Inspectors Are Using This Strategy Going Direct To The Public For Business Is A Very Savvy Home Inspection Marketing Strategy!