I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out. Now let’s leverage all those assets and platforms and add in some video ...Read More
Videos have become more and more of a staple when it comes to home inspection online marketing for practically any industry. People all over the country are tuning out words and hitting the Play button, so it’s important for home inspectors to understand what they’re watching and why. Search engine algorithms change as internet user’s tastes change, and video has been king for a while now. Having a video thumbnail can potentially double your search traffic! For better online marketing for home inspection, keep the following trends in mind so you aren’t left behind. Short, Snappy Videos Pick a topic, condense the information, and then make a video in 60 seconds or less. You may want to team up with a real estate agent and record a quick dialog with them about ...Read More
If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing. The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More
Direct mail is one of the best ways to get your most powerful sales message in front of the eyes of people that can refer you business and it can be very profitable when done correctly. Check out this video to learn more!
In the past you only needed to respond to negative reviews in a professional manner to manage your firm’s reputation, however today it’s best to respond to positive reviews as well. Check out this video to learn why.
If your best marketing message never get seen by folks who can refer you business then your marketing fails. But here’s the question… what the best home inspection marketing strategy to make that happen? Check out this video to see what we think!
Whether you like it or not, home inspectors need to work closely with real estate offices to keep a consistently-filled business schedule. Like most businesses, home inspection businesses rely on customers availing its products and services which real estate offices can provide plenty of. As such, it is essential to know how to wow a target real estate office to increase chances of getting more sales. Potential clients usually go through a real estate office first when looking for properties to sell or buy and it is up to the real estate offices to refer these clients to the home inspection business they think is best, and that’s where you, a home inspector looking to fill their work schedule, come in. Impressing a target real estate office isn’t as simple as having your name written in a...Read More
One of our jobs as a “Marketer Of Home Inspection Services” is to turn our real estate agent acquaintances into friends, but the question most inspectors have is what home inspection marketing strategies work best? Check out this video to learn more!