Home Inspection Marketing News

Home Inspection Business: W2 vs 1099

Don’t Get Yourself In Trouble With The IRS By Misclassifying Your New Home Inspector Hires! Are you hiring for your home inspection firm? It’s important to fully understand the distinction between an employee and an independent contractor. This is to avoid complications on your home inspection firm from the Internal Revenue Service. Everyone is looking to cut costs and the IRS is conducting payroll audits on worker misclassification. Let’s take a look at the difference between the two. “In general, someone who performs services for you is your employee if you can control what will be done and how it will be done.” This is according to the IRS. Nearly 30% of all firms misclassified contractors. This amount equals to billions of dollars in unpaid taxes . The Int...Read More

Mind Mapping To Success System

We want to turn our SMART Goals into an action plan but before we start on the plan we need to do a little brainstorming using my favorite tool… a Mind Map! Have you ever done a mind map? If not, you’re not alone; most adults have never been exposed to this valuable tool. What Is A Mind Map? A mind map is a diagram used to visually organise information. A mind map is often created around a single concept, drawn as an image in the center of a blank landscape page, to which associated representations of ideas such as images, words and parts of words are added. Major ideas are connected directly to the central concept, and other ideas branch out from those. So Why Do Mind Maps Work? In a Mind Map, information is structured in a way that mirrors exactly how the brain functions – in a radiant r...Read More

Performance To Plan System

Are You Tracking Your Home Inspection Company’s Performance? When you conduct “Performance To Plan” monthly, you’ll be in a position to determine what’s working and what’s not, so you can make the needed adjustments. Critical Fact… What You Measure Grows And What You Report On Grows Exponentially! So Put Your Measurements in Place You’ll need to assess whether the tactics you choose are working. That means you must have a standard for evaluating “success.” In this step, you’ll spell out how you intend to measure success. Building in measurements is the difference between a plan that’s a nice read and one that’s a true gauge for staying on track with your goals. What will you measure? That depends on the things that really tell you whether your home inspection business is succeeding. You ne...Read More

Network for Success

There are two very important things that you will gain by attending one of The Savvy Inspector Workshops... 1. The education imparted by the speakers at the event, who are all Master Marketers Of Home Inspection Services! 2. The tremendous education you’ll get from Networking with other very successful Marketers Of Home Inspection Services! Everyday we provide lunch so that you can break bread with a different person to enhance your networking opportunities. Plus, each evening we host a cocktail reception to even further enhance your networking opportunities! You will find everyone at the event to be totally approachable, so come and make some new friends!    

New Inspector Hires: W2 vs 1099

Don’t Get Yourself In Trouble With The IRS By Misclassifying Your New Home Inspector Hires! If you’re hiring home inspectors for your firm, it’s important to fully understand the distinction between an employee and an independent contractor to avoid complications from the Internal Revenue Service. With everyone looking to cut costs and the IRS conducting payroll audits on worker misclassification, let’s take a look at the difference between full-time staff and contractors. According to the IRS,” in general, someone who performs services for you is your employee if you can control what will be done and how it will be done.” Nearly 30% of all firms misclassified contractors. This amount equals to billions of dollars in unpaid taxes, and the IRS is working ...Read More

Problems And Solutions In Establishing A 5 Star Reputation For Your Firm

Let’s take a look at the issues you’ll need to do deal with in order to develop your home inspection firm’s five star reputation online… Issue 1: Chances Are Your Home Inspection Firm Is Not Listed On The Correct Directory Sites Thousands of customers everyday search on local business directories like Google+, Yelp, Yahoo Local, and dozens of other sites to find the most reputable company to do business with. After extensive research we found that most home inspection firms could not be found or are not properly set up on some of the most vital directories for your business. Solution: Research, Set Up, and Claim Local Directories 1. Proper Industry Directory Research Develop detailed research on local directories based on industry keyword research Research top competitive companies to find...Read More

Should I Have Someone Do SEO On My Website?

The answer to this question is… Yes, but only if you hire the right company! The algorithm that Google uses to deliver search results changes on a regular basis, this means monthly or more frequently. If you don’t follow all of these changes on a regular basis you could be engaged in the wrong activities to get your site ranked. Engaging in the wrong SEO activities could actually hurt your site rankings or worse you listed in Google. Also, if you want to get your phone to ring more, you have to do more than SEO your website. You’ll need to make sure that you are strategically positioned in all the places on the Internet where home buyers look for an inspector in your area, so you have a greater opportunity to get the job! To get your phone to ring more you will need to be engag...Read More

Should I Give Full Or Partial Refunds?

Most Home Inspection Claims Aren’t Valid… So Be Very Selective About Offering A Refund? Many home buyers today have totally unrealistic expectations about the scope of a home inspection. Sadly, they do not take time to read the pre-inspection agreement even though by signing it they have acknowledged that they have read the agreement in full and understand all the terms and conditions. Many people think a home inspection is a home warranty and if any thing goes wrong anytime in the future the home inspector should stand behind their work and pay for whatever needs to be repaired. I know that’s totally crazy but that attitude seems to be prevalent more and more each and every year. To try to combat this, we actually wrote this on the summary page of our report… ̶...Read More

Book More Sales Meetings In Real Estate Offices

  Want To Schedule More Inspections… Then Learn The Secrets Of Getting Yourself Booked At Realtor Sales Meetings! Speaking at Realtor Sales Meetings is a great way to get some quick “face time” with people who have business to refer you today! But most home inspectors think it’s impossible to get themselves booked for these important presentations! You see, lots of home inspectors that have come before you have done a terrible job with sales meetings. They seem to think that getting in there and sharing their credentials and how long they’ve been in business is what the agents want to hear. But Guess What… That’s Total Nonsense. So to help you get more Sales Meetings booked and to manage the process professionally, so you get asked to come back, we’ve developed… “Sales Meeting S...Read More

Does Your Website Suck?

Note: “Sucks” Is A Technical  Term We Use In Marketing! 😉 After reading post you’ll be able to judge for yourself whether or not your website sucks, so please read on! If you’re going to go direct to the public for business, you have to have a website that converts visitors into paying customers. Your website has to establish you as the obvious expert and it needs to convey a know me, like me, trust me feeling with the home buyer. So Here’s Your Website’s Mission… You want your sales website to contain all of the information that a home buyer needs to convince themselves that you are the perfect person to protect them from buying a money pit! Bonus: If your website is done correctly, many of visitors will book their inspection online without ever talking...Read More

Pay To Play: The Pros And Cons

  I understand this can be a controversial topic. Most home inspectors have very strong feelings about paying to play in real estate offices. Most of the inspectors I talk to are opposed to the idea of having to pay to gain access to a real estate office. I certainly understand their feelings but pay to play can get you a very positive return on your investment if you do it correctly, so that’s why I want to discuss it here. Below I’m going to share some of the pros and cons of pay to play. First, The Pros… 1. Most pay to play agreements state that there will be no more than “X” number of home inspectors allowed to market the agents in that office. The number is generally three home inspectors. The real opportunity here is that all other inspectors would be den...Read More

Marketing Top Producers

Get On The Team! Who’s Handling Those All Important Home Buyers The Top Producer Is Bringing In? Often time the Top Producers have a “Team” that they have put together. And in many cases the Top Producer herself will work more on the listing side of the business and she will have one or more “buyers agents.” We want to conduct inspections for both the buyers and sellers of the top producer but often times it easier to make in roads on the buyers inspection side. The first thing you need to do is a little research about the top producer. Review their web site and ask other agents in their office about who’s on their team. It’s often times difficult to get to the top producer herself, so use the end around approach and make contact with one of the team members first. I will assure you that y...Read More