Home Inspection Marketing News

5 Things Few Home Inspectors Are Doing To Grow Their Business

While some inspectors are using select internet marketing techniques to drive visitors to their website, others are doing nothing at all, except hoping for the best. Using a wide variety of tried and true online marketing methods is the best way to see real results in your sales. A great place to start is implementing the 5 things practically no inspectors doing. These things produce serious results and should be used by every home inspector with an internet presence. They include: Blogging Autoresponders, building email list and follow up Free reports Online video Basic SEO Blogging Creates a steady online presence that increases your chances of being at the top of search engine results for your keywords. Using a blog you can get content containing all your long-tailed keywords on the web...Read More

Dominate Your Local Home Inspection Market Online

While it sounds rather ominous, online local domination is exactly what you want for your home inspection business in order to be a huge success. Online local domination means that you are the #1 authority online for your local market. You get that distinction by taking your home inspection firm from hard to find online to literally being everywhere online. You will be in the top 10 of the local search, natural search and pay-per-click campaigns. Your content will show up in top results and you will have more consumer reviews than any other local home inspector in your market. Once your firm is consistently the most popular one found in any type of online search, and you are absolutely everywhere local home buyers look, potential new clients quickly come to recognize that you are the autho...Read More

What Are Your Home Inspection Clients Saying About You Online?

You need to manage and market your online Reputation! Think online reputation management is only for the big dogs? You better think again! According to eMarketer 83% of consumers declare that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry on the internet has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don’t have an online reputation strategy prepared. With that in mind, we would like to offer five strategies your home inspection business can use to monitor and improve your online reputation management. Monitoring your brand names – Listening what’s being said about you and your company is critical. There are lots of fantastic free ...Read More

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