Home Inspection Marketing News

What You Need to Know When Hiring An Inside Marketing Representative

Being overwhelmed with a lot of tasks and projects you need to finish at the end of the day on your own can affect the performance of your business. It may look like you’re trying to force everything to finish in one day even though you’re already having a hard time. Never compromise the quality of work done in your business. This will cost a lot! We’re not talking about a general admin that can do all the stuff for you but we are talking about a marketing representative. Somebody who is super sharp and has the skills and qualifications that you want to help your business move forward. Minimum Qualifications for Hiring an Inside Marketing Representative Hire for Fit  -Design The Position First & Then Hire A Person Who Fits The Job -Use The Right Path 4/6  To Determine Fit Detail-...Read More

Hire the Right Inside Marketing Representative for Your Home Inspection Business

If the most qualified person is hired for the inside marketing rep position, he/she can be the most valuable in the firm and help you move forward faster in a very profitable way.  When hiring, the Right Path is very important in assessing the potential candidate if he/she is capable enough for the position offered; to be the future inside marketing rep.  The qualifications are important to make sure that all marketing efforts are on the right track! Know the standard qualifications before hiring an inside marketing representative Here are some of the qualifications when hiring a qualified inside marketing rep: Fit for the job: Use the Right Path 4/6 to determine if he/she is fit for the job One who pays attention to details Organized and productive Self-reliant in doing his/her work; bein...Read More

Why Inside Marketing Activities Should be Handled By a Qualified Marketing Representative

Inside marketing activities do wonders too in the marketing aspect of your business. If you think anyone can handle the important details for these activities, you have to think twice.  Yes, everything can be learned with the help of the books or the internet but nothing beats a professional who has a deep concentration on his/her expertise when it comes to the internal works for your marketing. Imagine this…  You got different workloads you have to accomplish at the end of the day, setting aside the ones you think are less important or even finishing everything but compromising the quality of the work done that includes the marketing activities of your business. Cause, in reality, you need to have an organized workflow process for you to accomplish these tasks accordingly. But what’s with...Read More

Inside Marketing Activities: Role of an Inside Marketing Rep in the Success of Your Home inspection Business

Running a home inspection business is a tedious task. Tedious enough to make you overlook one of the more important aspects of every business which is marketing. Marketing is an essential strategy for the growth of your business. While your customers should always be your main priority, marketing efforts keep them coming.  A Marketing Representative does that job for you! Then you will be able to focus on sustaining the quality of the service you provide and strategize on your next big move! Importance of an Inside Marketing Rep Inside Marketing Reps are hands-on in making every marketing effort work, create solutions in every marketing situation, deliver the right campaigns for the target audience to maximize sales, find and establish a relationship using different strategies in having a ...Read More

Three Deadly Mistakes That Kill Website Conversion & Sales

Many home inspectors have shared with us over the years that their website is on the first page of Google. However, when we asked him how many sales they got from their website, they said none. The reason they’re not getting any website conversion or sales even though they’re on the first page of Google is that their website is not set up correctly and it doesn’t convert visitors into paying customers. In this breakout session will show you three of the most deadly mistakes that inspectors make regarding conversion. If your website does not convert visitors into paying customers, you lose. Mind Map Your browser is not able to display frames. Please visit 3 Common Mistakes That Kill Website Conversion on MindMeister. 3 Common Mistakes That Kill Website Conversion by Ken Co...Read More

17 SEO Terms You Should Know

17 SEO Terms You Should Know If you have a website or blog, or if you work with anything related to the Internet, you’ll certainly need to know a bit about search engine optimization (SEO). A good way to get started is to familiarize yourself with the most common terms of the trade, and below you’ll find 17 of them. Check out 17 SEO terms you should know. (For those who already know SEO, consider this post as a refresher!). 😉 1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. Search Engine Marketing is divided into two – SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Clic...Read More

There Is A Method To My Madness

If you’ve been reading my posts over the last few weeks you’ve seen a constant theme. The theme is the real estate market is in disruption and the rate of disruption is moving superfast. My goal is to get you thinking about how you are going to replace real estate agent referrals when they are no longer available. The most successful home inspectors overtime will be those that make an investment in their online presence. It takes quite a bit of time to establish a substantial online presence for your firm so I want you to get started right away. And the 2018 Savvy Inspector Virtual Workshop, October 12-13, 2018 is all about that exact topic! https://tsiworkshop.com/ No other topics will be taught at this 2-day event, it’s exclusively about how you can leverage the Interne...Read More

Reduce Your Dependence On Real Estate Agent Referrals

Reduce Your Dependence On Real Estate Agent Referrals Why should you care about that? Because all of the advanced technology that’s being rolled out in the real estate industry today is designed to give the home buyer and seller a great customer experience without having to use a real estate agent. So, if you are going to stay in the home inspection business for the long term you will need to figure out how to replace the number of inspections that you are getting from real estate agents when they are no longer around to give them to you. Our team at The Savvy Inspector thinks the best way to reduce your dependence on real estate agent referrals is by going direct to the public for business. Here are just a few of the benefits of going directly to the public for business… No List Of ...Read More

How To Get Your Site Ranked #1 In The Google Local Listing

Google Local Listing or ‘Google My Business’ Listing refers to an online listing platform. This is similar to the traditional yellow pages. This listing is your business’ way to showcase information to a potential customer about your product or services. This is because the listing requires you to put all information about your business to attract potential customers. Your business will show up in the search engine every time a potential customer type in keywords that pertain to your business. So, your business will have higher chances of getting more customers if your site ranks at the top. This is going to be one of your goals for your website. Your goal is to make your site rank #1 in the Google Local Listing. Experienced home inspectors will teach you how to become nu...Read More

How To Increase Your Website Conversion

Website conversion is the most important factor in the success of your online marketing strategy and goals. This is because conversion means the website visitor bought or availed any of your products or they opted in any of your forms. It is good to have high website foot traffic. But above all, it is certainly better if you have a website that converts visitors into paying customers. There are several ways to increase website conversion which you can learn from this video. Be sure to watch this video all the way to the end to check out our very special Member’s Only Offer!

Google Analytics For Beginners

Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results.  This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with is the page that has the most number of visits. This video will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for techi...Read More

Get Your Website Ranking For More Sales

Google has been making changes over the past few years. It is now hard to know what is working for your website – getting your website ranking for more sales. It is also important to know what’s not working for your website. The website pages must meet Google’s new update requirements because it will help your website rank higher in search pages. It will also make your website be seen easily by your target market which will help your sales. You will learn what you need to do to make your website rank higher. Most importantly, we will let you know why you need to do it through this breakout session. Be armed with the knowledge you need to get your website ranking as a result of this breakout session. Search engine ranking is only one-half of the equation for a successful w...Read More