Home Inspection Marketing News

Marketing Top Producers

Get On The Team! Who’s Handling Those All Important Home Buyers The Top Producer Is Bringing In? Often time the Top Producers have a “Team” that they have put together. And in many cases the Top Producer herself will work more on the listing side of the business and she will have one or more “buyers agents.” We want to conduct inspections for both the buyers and sellers of the top producer but often times it easier to make in roads on the buyers inspection side. The first thing you need to do is a little research about the top producer. Review their web site and ask other agents in their office about who’s on their team. It’s often times difficult to get to the top producer herself, so use the end around approach and make contact with one of the team members first. I will assure you that y...Read More

Get More Prior Client Referrals

Do You Need To Book More Home Inspections? Well then let me ask you these critical questions… Last year, what percentage of your inspections came from referrals from your prior clients? How about the year before? How many actual prior clients did you serve in the last 12 months? The last 24 months? Are you tracking where your business comes from? Tracking where your business comes from is essential to your short and long-term success. If you wrote in your marketing plan that one third of your business was going to come from prior clients but you’re not tracking where your business come from, how in the heck are you going to know whether the strategies you’ve implemented to get more prior client referrals are working or not? Marketing your prior clients is really ago direct to t...Read More

Market The Right Agents

 3 Secrets To Getting Lot’s More Professional Real Estate Agent Referrals If you’re one of the home inspectors that believes that working with agents is a bad thing then I would encourage you to stop reading this article and check out this information packed article on how to Go Direct To The Public For Business. With that said… Lots of home inspectors want to get referrals for “Professional” real estate agents. When I say professional real estate agents I mean those agents that value what you do for the clients, find you a professional complement to their sales process and they want their clients to know what’s going on with the property they are considering purchasing. I’ll take business from these professional agents all day long. Now let’s reve...Read More

Go Direct To The Public For Business

Leverage The Power Of The Internet For More Inspections Are you still on the fence whether or not your home inspection firm needs to have a serious online presence?  Maybe you’re thinking about setting up a Facebook or Pinterest page but you’re not certain if you want to invest the time or money needed to increase your presence online. If that’s how you feel, please read on! Fact: The most successful home inspection firms in America have an excellent online presence and they get business directly from the public each week via the Internet. Check this out… According to a recent survey… In 2014, the majority of consumers (57%) have searched online for a local business more than six times in the last year – that’s at least once every other month. Most significant...Read More

Hire Quality Home Inspectors For Your Firm

How Do You Know When You’re Ready To Hire Your First Inspector Or Your Next Inspector? A good rule of thumb for hiring your first or next inspector is if you or your inspector(s) are 80% full consistently then it’s time to recruit a new inspector into the firm. You also need to have solid marketing systems in place so that you can generate enough business for you and your existing inspectors before you bring someone else in. You want to make sure that you are in growth mode and you are truly adding new business above and beyond what you or your existing team can handle. Finally, be sure that there is enough business in your local market to support another inspector. Okay, now that you’re ready to hire you’ve got to tackle a few issues to ensure that you will be succ...Read More

Book More Home Inspections Using This Strategy

Use This URL: http://AddMoreValue.net To Get Signed Up With OneSource Solutions To Get Your FREE News Release From The Savvy Inspector ($149 Value). Home Inspection Training… OneSource Solutions Makes Moving as Easy As 1,2,3! Our experienced well trained consultants take the stress out of moving to your new home. In just one phone call, we will coordinate the majority of your new home services and utility connections. Our Guarantee: OneSource will stay with you from the time you order your services until the job is done – Guaranteed! Privacy Guarantee: We value your privacy. OneSource, a member of the Better Business Bureau, will never share your personal information with anyone other than the service providers you select. Home Inspection Training: OneSource Solutions FAQ’...Read More

What Is A Mastermind Group And How Can It Help Me?

No, we’re not talking about a secret cabal of evildoers out to take over the world. 🙂 A Mastermind Group is simply an alliance of two or more individuals dedicating themselves to a specific goal. Think About This… There is synergy of energy, commitment, and excitement that participants bring to a Mastermind Group. The beauty of Mastermind Groups is that participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other with total honesty, respect and compassion. Mastermind participants act as catalysts for growth, devil’s advocates and supportive colleagues. With that said… The Savvy Inspector is opening up two more Mastermind Groups in May 2014! Group 1: You must have 1-5 inspectors to be eligible. Group 2: You must have 6 or...Read More

Prior Client Referral Machine

Turn Your Prior Clients Into a Referral Machine! Think about this… You have already started the know me, like me, trust me relationship building process with your prior clients. So after the inspection, you’ll want to continue that building process, right? You want to make your prior clients “raving fans” of you and your firm, so that they will not only use you again but refer you to others as well! Saying “Thank You” and building on your existing relationship with your prior clients is essential to getting to getting and keeping your schedule full all year long! However, most home inspectors will send an email Thank You Note but they never continue to build on their relationship with that client because they don’t know what else to do. And this lack of knowledge is costing them sales! Hec...Read More

Prelisting Inspection Mastery

When You Discover The Secrets Of How To Make This Happen, Your Home Inspection Sales Will Explode… Pre-Listing Inspections Are Somewhat Hard To Secure, Until You Get Real Estate Agents And Home Sellers Educated About The Process! But Once The Agents And Home Sellers Understand “What’s In It For Them” By Getting A Pre-Listing Inspection… They Turn Into “Found Money” For Home Inspectors! Lots of real estate agents have been resistant to the idea of getting their listings inspected before the property went on the market. Real estate agents didn’t want to bring this topic up with home sellers because they felt like it would be one more impediment to getting the listing. But over the last couple of years, the market has gotten hyper competitive because of the glut of foreclosures and profession...Read More

What Are Your Home Inspection Clients Saying About You Online?

You need you manage your online reputation! Think online reputation management is only for the big dogs? You better think again! According to eMarketer 83% of consumers declare that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry on the internet has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don’t have an online reputation strategy prepared. With that in mind, we would like to offer five strategies your home inspection business can use to monitor and improve your online reputation management. Monitoring your brand names – Listening what’s being said about you and your company is critical. There are lots of fantastic free tools to h...Read More

Client Call Backs… Are You Ready?

Let’s face it, nobody likes callbacks. But here’s the thing, don’t take it personally. Consumers that call are almost never correct when they say you missed something but that doesn’t matter