Are you answering phone calls or doing your home inspection marketing in your home inspection business? Are you thinking about bringing your spouse to work into your home inspection business? If so, what will they do for your firm? Should they answer the phone for you or engage in home inspection marketing? Some of the worries that home inspectors have when they bring in their spouse into the business are… The potential loss of insurance and other employee benefits that the spouse might have with their current employer. The loss of income from the job the spouse currently has. The risk of having all of the family income come from one source (your home inspection business). Will they be able to work and live with their spouse (this should be very carefully evaluated). So before you ta...Read More
Chris and Katie Goggans are Savvy Inspectors. Check out three home inspection marketing strategies that Chris shares with the crowd at The Savvy Inspector Workshop. Are you engaged in any of these strategies? If not, you should consider adding them into your marketing plan because they produce excellent results.
Check out what The Savvy Inspector Coaches say about their concerns in moving from a one man shop to a multi-inspector firm. If you’re interested in moving your one-man shop to a multi-inspector firm then you really need to spend a few minutes watching this video.
The fact of the matter is that the home inspection marketing techniques that were solid and reliable for home inspectors to use to reach their target audience in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore. Home Inspectors that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective home inspection marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you that they put it in the recycling bin shortly after it arrived. What does that tell yo...Read More
While some home inspectors are using select internet marketing techniques to drive visitors to their website, others are doing nothing at all, except hoping for the best. Using a wide variety of tried and true online marketing methods is the best way to see real results in your sales. A great place to start is implementing the 5 things practically no inspectors doing. These things produce serious results and should be used by every home inspector with an internet presence. They include: Blogging Autoresponders, building email list and follow up Free reports Online video Basic SEO Blogging Creates a steady online presence that increases your chances of being at the top of search engine results for your keywords. Using a blog you can get content containing all your long-tailed keywords on th...Read More
While it sounds rather ominous, online local domination is exactly what you want for your home inspection business in order to be a huge success. Online local domination means that you are the #1 authority online for your local market. You get that distinction by taking your home inspection firm from hard to find online to literally being everywhere online. You will be in the top 10 of the local search, natural search and pay-per-click campaigns. Your content will show up in top results and you will have more consumer reviews than any other local home inspector in your market. Once your firm is consistently the most popular one found in any type of online search, and you are absolutely everywhere local home buyers look, potential new clients quickly come to recognize that you are the autho...Read More
You need to manage and market your online Reputation! Think online reputation management is only for the big dogs? You better think again! According to eMarketer 83% of consumers declare that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry on the internet has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don’t have an online reputation strategy prepared. With that in mind, we would like to offer five strategies your home inspection business can use to monitor and improve your online reputation management. Monitoring your brand names – Listening what’s being said about you and your company is critical. There are lots of fantastic free ...Read More