Home Inspection Marketing News

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let’s leverage all those assets and platforms and add in some video ...Read More

Q&A With Ken Compton: Paying for Non-owned Auto Coverage for Home Inspectors

“I just got quoted $2,000 for hired and non-owned auto coverage for my home inspector. Does this sound right? “ Paying for a hired and non-owned auto liability insurance needs a little more review than you thought. This is a very important policy which you should get if you have multiple home inspectors working for you. However, there are a lot of factors needs to be checked. First of all, as a company owner, you should be careful enough to make sure that you have the right coverage, especially on the worst-case scenario. This is, of course, without overpaying the policy. What does a hired and non-owned auto coverage mean? This is a liability coverage for accident damages which are caused by a hired vehicle or an auto that you do not personally own. However, this doesn’t cover the damages ...Read More

Home Inspector Success Story: Malcolm Godwin & The Chattanooga Home Inspector

Each Home Inspector has their own story to tell – from the day they decided to start a new career to having a successful Home Inspection business. Want to know what it takes to be a successful Home Inspector? In my recent interview with  Malcolm Godwin, owner of Chattanooga Home Inspector, Malcolm shared with me his Home Inspector Career journey.  Having no Home Inspection business background in his family, who would have thought that a Defense Contractor serving in the Middle East would shift a career and own a successful business in the industry? Malcolm shared how he started and got his license. As all Home Inspector knows, getting a license does not directly equate to being a success in the career. Being new in the career, he had some troubles getting clients. He shared his experience ...Read More

Want More Sales? Then Make These Three Types Of Home Inspection Marketing Videos

Home inspector marketing should be a never-ending quest to get as many eyes on your service as possible. One of the best ways to increase your online exposure is to add videos to your website and social media pages. These visual aids give you a chance to connect with your customers, and they also tell search engine algorithms that you’re serious about your customers’ website experience. But home inspectors aren’t videographers or scriptwriters, which can make it difficult to know where to start. If you’re struggling to decide what types of video to create, you may want to start with these three types to get started. Keyword-Rich Videos Keywords are what drive people to your site, so your video content has to be as loaded with keywords just like your blog and web pag...Read More

Home Inspection Online Marketing: 3 Video Trends Home Inspectors Need Be Aware Of

  Videos have become more and more of a staple when it comes to home inspection online marketing for practically any industry. People all over the country are tuning out words and hitting the Play button, so it’s important for home inspectors to understand what they’re watching and why. Search engine algorithms change as internet user’s tastes change, and video has been king for a while now. Having a video thumbnail can potentially double your search traffic! For better online marketing for home inspection, keep the following trends in mind so you aren’t left behind. Short, Snappy Videos Pick a topic, condense the information, and then make a video in 60 seconds or less. You may want to team up with a real estate agent and record a quick dialog with them about ...Read More

How To Become a Home Inspector

The consumer movement has spawned a new breed of savvy and demanding home buyers who want to know all they can about their potential home before making their final decisions. As a result, the opportunity is there for you to become a successful home inspector. Becoming A Certified Home Inspector While the numbers continue to grow, the American Society of Home Inspectors (ASHI) estimates that 77 percent of the homes sold in the United States and Canada today are inspected prior to purchase. This means that the market is still underserved and that the remaining growth potential is considerable. This trend leaves room for many to become a home inspector and construct a home inspection career, or even begin a home inspection company. While the market determines what a home inspector can charge ...Read More

Put Your Home Inspection Marketing On Steroids With Video

If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector marketing.  The Basics of SEO Few home inspectors have a rich background of digital media experience, so it’s somewhat unfair to hold them to the same standards as professional marketers. But that doesn’t mean you need to hire a full-time employee to understand the underlying principles of SEO. In a nutshell, search engines like Google or Bing are looking for websites that add value to a...Read More

Strategies For Managing A Negative Home Inspection Review Online

So you got a negative home inspection review online from one of your customers. It may happen to everyone, but that doesn’t necessarily make it any easier to handle. A negative review isn’t the end of the world, but it can impact your business — especially if it’s a chronic problem that continues to plague you. Part of reputation marketing means thinking like a customer, so keep the following tips in mind when it comes to addressing a negative review online. Respond Quickly Ignoring the client will make it look as though you don’t care about customer feedback at all. Customers are paying attention to the other side of the story when it comes to complaints, so send a message that you’re listening by publicly responding. When it comes to words you use, remember ...Read More

What Is Reputation Marketing and Why Home Inspectors Should Care About It

As a home inspector, what is your level of reputation in the marketplace? Is it at the very place you desire it to be, the top of the game or is your brand obscure? Reputation offers much more than prestige; it is a real source of sales. Home inspectors can benefit a great deal by focusing their marketing strategy on meeting this goal. So, What is Reputation Marketing? In the previous decades, reputation was built through word of mouth. That is, information about a product was passed by customers to others verbally. Today, the internet has taken over. Ninety percent of final buyers first consult the internet before making a purchase. The primary thing they look for are the comments by another consumer on their experience with the company, brand or store. Reputation marketing, therefore, is...Read More

Why Home Inspectors Should Think Reputation Marketing, Not Reputation Management

Reputation Marketing vs. Reputation Management Home inspectors make a living based on their trustworthiness, so they don’t necessarily need to be told that reputation marketing and management is important. Between word-of-mouth and online reviews, it’s clear they need to be careful how they come across to people. But there’s a difference between managing a reputation and marketing a reputation, and the distinction can give you the edge when it comes to home inspection marketing. What Exactly Is Reputation Marketing? Reputation marketing refers to actively and strategically using satisfied customers to get more business instead of relying on traditional word-of-mouth to make its way around town. The more these reviews are featured and promoted, the more likely it is you...Read More

Home Inspection Marketing Moves Towards Voice Search: The Future of Search

It’s been much easier these days for us to search for information that we need on the internet, due to the many tools we have at our disposal to do so. One of the most notable search tools is voice search. According to Google, 20% of mobile searches now are from voice queries. As the mobile industry continues to grow, so as the possible transition of the majority of searches will come from virtual assistance services. So, what is voice search? And what this means for home inspection marketing? Voice search is, quite literally, using your voice to search for something on the internet. You may have done this yourself, usually through an intelligent assistant such as Alexa, Cortana, or Siri; or through a voice assistant device such as Amazon Echo or Google Home.  So it means that we need to r...Read More