Home Inspection Marketing News

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I'm sure you know this, but let's get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I'm going to assume you've got that down, and you've set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let's leverage all those assets and platforms and add in some video ...Read More

Percentage of Business From Google Search?

On our Member's Only Monthly FAQ Call, this question was asked about Google My Business: Question: What percentage of business should a home inspection company aim for from Google Search? Answer: According to a new report, 97% of people search online to find local businesses, and Google is by far the market leader. A typical business receives 59 actions from their GMB listing each month. Google identifies an action as a website click, call or direction request from users. 85% of Consumer Engagement Happens on Local Pages. The average business receives 1,009 customer searches each month, with 84% of these coming from discovery searches, and the remaining 16% from direct. This is one of our client's GMB Insights over the last 30-Days: 2,450 Searches (The average business receives 1,009 custo...Read More

Protect Yourself From Malware and Phishing Scams. How?

Scammers use email or text messaging tactics to trick people into believing that their business website has been compromised. Some messages may demand that you remove what deems to be illegally acquired website photos. You may receive an email stating that your system has been taken over and can be retrieved in exchange for money. An "urgent" message from your bank may state that you've won the lottery. These schemes "bait" you with trust or fear and persuade you to take action with a sense of urgency to download and install unwanted software – often bundled with popular free downloads. These cybercrimes are referred to as phishing and malware attacks. WHAT IS PHISHING? Phishing is a cyber-attacking method that uses deceptive e-mails, pop-ups, banner ads, and websites to gain illicit...Read More

Scam Alert: Beware of Phishing Email Claiming Photo Copyright Infringement

As technology advances, so do the scammers. They are becoming more professional in pursuit of obtaining access to user accounts and getting control of victims' devices to perform malicious intents. Recent client reports claim phishing emails have been received from a cyberattacker pretending to be a professional photographer or illustrator by the name "Mel" or "Mellie," "Melvin," "Melinda," "Melissa" or any other variations including the last name, aggressively claiming you have copyrighted images on your website. Some reported personas such as Loretta, Simone, and Christy. The sender writes and threatens to file a complaint with your hosting company and sue you. This classic phishing scheme has the intent to elicit an emotional response from users and trick them into clicking a link. The ...Read More

Email management: How to stop phishing and malware attacks

E-mail cyber attacks are on the rise. According to a case study, Google has registered over 2.1 million phishing sites as of January 2021. This is up by a staggering 27% in a little over 12-months and has become an increasingly common day-to-day struggle for businesses affecting over 75% of organizations worldwide. In Q1 and Q2 of 2020, scams related to COVID-19 have significantly caused the ramp-up resulting in an increased percentage (112%) of incidents involving payment and fraud. These cyber-attacks trigger business data breaches that result in severe consequences that include reputational damage, financial losses, loss of consumer confidence, and loss of company value, among others. For individuals, phishing and malware attacks lead to devastating results that include identity theft, ...Read More

Beware Of Copyright Infringement Email Messages

Have you ever received an email saying you are violating someone's copyright-protected image(s)? Usually, it will come from a Contact form or some other type of form on your website. It will look something like this official notification email below: The purpose is to scam you into downloading a virus, so be aware of these types of emails. Look at the email, look at the email address, read through the email, do you see mistakes and bad grammar? These are signs that it's not a true email but a bot or phishing/spam/malware type email. Do not interact with the email at all. Especially, do not open or download anything in an email from anyone you don't know. The best thing to do is to Delete any email that looks like a Scam. If you're wondering, then it probably is… If you have questions...Read More

Getting Your Business Ready for 2021

Have You Set Your Business Plan For Next Year?  Businesses were among the first to feel the drastic changes that resulted from the COVID-19 pandemic. But, along with the rapid change is also the development of our adaptive capabilities. 9-months ago were full of uncertainties, and thriving turned to survival for most. Yet, now we have bounced back, adapted, and pivoted in a way that we never thought we could. With this "new normal," we can only anticipate the challenges that lie ahead. Nonetheless, going forward is the only option to harness ourselves and our business' growth for the coming years. Now that this historic year is about to end, a new question lies, "How Do I Get My Business Ready For 2021?" Before you answer that question, think first about how you can strengthen the remainin...Read More

How Bill Easter's Business Succeeded Through A Tough Year

  From Zero To 500! Here's a guy with no formal Business Plan to guide him in his first year in business and yet he conducts over 500 inspections that year.  When I talk to students who are graduating from the major Home Inspection Schools I tell them if they can do 100 inspections in their first year in business then they are "Superman".  So Bill must be King Kong!  Bill's gut instincts and raw determination to succeed carried him through the tough days he had in his first year.  While the sound quality of this recording might not be perfect, the material is Gold.  I know that you will want to listen to this CD more than once because Bill lays out tons of "Information Nuggets" you can use to grow your own business.

What's Working Now With Melissa Rodgers Of SEC Inspections!

  What's Working Now With Melissa Rodgers Of SEC Inspections! Today we're talking Relationship Marketing.  Here are some of the things Melissa shared in this information packed interview… What type of marketing SEC did before they started their Relationship Marketing Campaign. What made them decide to start doing Relationship Marketing. What specific Relationship Marketing Strategies they are engaged in. Which Relationship Marketing Strategies are working well and which didn't work so well. What implementing Relationship Marketing has done for their firm's sales. Plus a whole bunch more… So grab your pen and a piece of paper, so that you can capture all of the 'Gold Nuggets" in this interview!

What's Working Now With Joe Schmalz of Mr. Home Inspector

  What's Working Now With Joe Schmalz of Mr. Home Inspector You know when a note comes in like the one below, I'll have to discover 'What's Working Now!' "Hi Ken,  It's been a while since we have talked but I thought I would take a minute to share a success story with you. As you know I do not like to toot my own horn so to speak, but this year has been quite amazing. As of today I am in unchartered waters for business volume. I have currently passed last year's total number of inspections and profit is up 30.9%. I truly am a follower of he who implements wins. Thanks for all your Great Ideas and strategies! Can't wait to see you and Beth in November!  Sincerely, Joe" Congratulations Joe and Thank You for your sharing spirit!

Rob Renfro Shares How Planning His Work Increased His Business Tremendously

  Implementation Is The Key To Success, Especially In A Rough Market! Rob Renfro, owner of Coastline Home Inspections in Seattle, WA shares how he's kicked his business up a bunch of notches by planning his work and working his plan!

Joe Ferry Shares How To Protect Yourself In The Event Of A Lawsuit

  Protect Your Firm From Bogus Lawsuits. Joe Ferry is a well known trial attorney and he teaches the popular seminar, Law & Disorder: Survival Strategies for the Professional Home Inspector in a Litigation Nation. And Joe details several things you need to do now to protect you in the event of a potential lawsuit.

Don Crook's Marketing Strategy Success Story

  What do you do when the number of houses sold in your marketing area drops in half? Raise Your Prices Of Course!  No kidding, that's what Don Crook owner of Accurate Inspections did.  When Don shared his amazing story with me a couple of months ago I new I had to get him to share this information with all of our Members as well.  In this interview Don shares his most powerful marketing strategy and it's a winning strategy that too few of us work on hard enough (including us).  Don shared so much good information that you'll definitely want to listen to this interview more than once!