Home Inspection Marketing News

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (realtors, builders, bankers, Chamber of Commerce) Your business is listed correctly in directories, such as Google My Business and other industry resources You always ask for referrals I’m going to assume you’ve got that down, and you’ve set up your social media (Facebook, Twitter, and LinkedIn) in order to get your message out.  Now let’s leverage all those assets and platforms and add in some video ...Read More

Google My Business: The Key To Boosting Your Brand’s Visibility

Have you ever felt the frustration of not being found on the top searches of home inspections? Online marketing has an extensive audience reach across the web which makes it a very convenient and useful platform in making sure your brand will be known to your target audience/market. Of course, with exposure as big as that. You wouldn’t want your business to be found in the last part of related searches. It not only costs you potential traffic but potential customers as well.   Nowadays, everyone is online. People don’t look at yellow pages or phone books anymore. Google My Business is what the customers are using in looking for a solution to their problems, needs and wants. It is considered as the new trend because: It’s the new yellow pages You’re easier to find It’s free advertising Goog...Read More

Enhancing your Brand: The Google My Business Advantage

If you paused and thought what could you and your firm get with Google My Business, you’re halfway there. Regardless of their generation, people are more internet savvy now, almost all queries can be answered in just one search at the tip of their fingers. Which brings us to the Google My Business Advantage, this platform has evolved immensely from Google local to Google Maps. It’s an avenue for businesses and customers to connect with ease by providing extensive information on all types of enterprises to the customers who are already looking for the specific product or services they offer, which makes it a very important tool for your home inspection business. What you can leverage on when using Google My Business Listing: Reviews are reflected Website of your business Direction/location ...Read More

Google Analytics For Beginners – Know The Page That Has The Most Number Of Visits

Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results.  This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with the page that has the most number of visits. This video will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for techies ...Read More

Why You Should Use Google My Business for Reputation Marketing

You might be asking yourself, how does Google My Business play a relevant role in your reputation system for your business? Simply by the use of reviews! Reviews are now all over the internet, from social media platforms to Google itself. If you’re still starting your home inspection business and you want to establish your brand online, it is very helpful to have your customers leave reviews on different platforms. These reviews help build your credibility towards your target market, it serves as their first impression of what your business is capable of delivering. If potential customers see a bunch of solid reviews for your business, then there’s a greater chance of getting them to transition from potential customers to actual customers.  Remember that reviews hold a lot of value for you...Read More

Make Your Business Grow With The New Google Listings 3-Pack

Why is Google Listings 3-Pack relevant to my Home Inspection business? The Google 3-Pack is a type of search result that appears at the top of certain Google search results under the ads but above the “normal” results. It shows a map with multiple pointers indicating the location of nearby companies who meet the need expressed in the search query. It’s called the 3-Pack because Google shows the three most appropriate businesses. With review information and contact details, alongside their web links and directions to their location. Eagle-eyed Googlers may have noticed that there used to be 7 map pack listings. But it’s recently been reduced to 3, making placement there a little more competitive. Why Showing up in the Local 3-Pack is an advantage? It gets you in front of those looking for y...Read More

Sample Facebook “Page” Posts That Your Inside Marketing Rep Should Model

Facebook Page Post attributes that your Marketing Representative should model. 1. In the Facebook post below, I wanted to make the point that we provide real value to our clients even though our inspections are a little more expensive than “Cheap Charlie.”  Also, always use a congruent graphic for a bigger punch. Add customer testimonials at least weekly.    Click here to view sample post 2. I’m using the post below to drive my Facebook Fans to my blog (not my sales website).  You can see, I actually ask them to come over to our blog (https://weinspect4u.com/).  I use a graphic with all of my posts.  You can see in just a few hours 271 people view this post and I’m getting feedback.  One of your online marketing goals is to drive traffic (visitors) back and forth be...Read More

The Right Candidate: Qualifications of an Effective Inside Marketing Rep

As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That’s how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can’t certainly do that alone! You need someone who can help you balance your duties to make sure that the desired results are laid out and implemented accordingly. Also, the saying goes “Two heads are better than one” is very applicable in helping achieve growth and success. For this to happen, invest in someone who can help in marketing your firm. You need someone competent and reliable in establishing your marketing efforts. That’s why a qualified marke...Read More

Importance of Inside Marketing Rep in the Growth of Your Home Inspection Business

How do you deal with internal works for your firm? Are you one of the business-minded people who do all of the work in every possible way just to make sure that things are done correctly? Or do you contemplate giving yourself time to relieve the works that can be delegated to other people who have the expertise in doing it for you? Yes, you can do everything in your business alone but it can compromise the quality of work done. Why? Because you can’t focus solely on one thing cause your busy dealing with other things for your business on your own. In this case, your marketing activities might go stagnant in the process. Worry no more! You don’t have to do all of the inside marketing activities in your firm. You just need somebody who will do it for you!  What can an Inside Marketing Rep do...Read More

What You Need to Know When Hiring An Inside Marketing Representative

Being overwhelmed with a lot of tasks and projects you need to finish at the end of the day on your own can affect the performance of your business. It may look like you’re trying to force everything to finish in one day even though you’re already having a hard time. Never compromise the quality of work done in your business. This will cost a lot! We’re not talking about a general admin that can do all the stuff for you but we are talking about a marketing representative. Somebody who is super sharp and has the skills and qualifications that you want to help your business move forward. Minimum Qualifications for Hiring an Inside Marketing Representative Hire for Fit  -Design The Position First & Then Hire A Person Who Fits The Job -Use The Right Path 4/6  To Determine Fit Detail-...Read More

Hire the Right Inside Marketing Representative for Your Home Inspection Business

If the most qualified person is hired for the inside marketing rep position, he/she can be the most valuable in the firm and help you move forward faster in a very profitable way.  When hiring, the Right Path is very important in assessing the potential candidate if he/she is capable enough for the position offered; to be the future inside marketing rep.  The qualifications are important to make sure that all marketing efforts are on the right track! Know the standard qualifications before hiring an inside marketing representative Here are some of the qualifications when hiring a qualified inside marketing rep: Fit for the job: Use the Right Path 4/6 to determine if he/she is fit for the job One who pays attention to details Organized and productive Self-reliant in doing his/her work; bein...Read More

Why Inside Marketing Activities Should be Handled By a Qualified Marketing Representative

Inside marketing activities do wonders too in the marketing aspect of your business. If you think anyone can handle the important details for these activities, you have to think twice.  Yes, everything can be learned with the help of the books or the internet but nothing beats a professional who has a deep concentration on his/her expertise when it comes to the internal works for your marketing. Imagine this…  You got different workloads you have to accomplish at the end of the day, setting aside the ones you think are less important or even finishing everything but compromising the quality of the work done that includes the marketing activities of your business. Cause, in reality, you need to have an organized workflow process for you to accomplish these tasks accordingly. But what’s with...Read More