Author: The Savvy Inspector

Why Home Inspectors Should Think Reputation Marketing, Not Reputation Management

Reputation Marketing vs. Reputation Management Home inspectors make a living based on their trustworthiness, so they don’t necessarily need to be told that reputation marketing and management is important. Between word-of-mouth and online reviews, it’s clear they need to be careful how they come across to people. But there’s a difference between managing a reputation and marketin...Read More

Home Inspection Marketing Moves Towards Voice Search: The Future of Search

It's been much easier these days for us to search for information that we need on the internet, due to the many tools we have at our disposal to do so. One of the most notable search tools is voice search. According to Google, 20% of mobile searches now are from voice queries. As the mobile industry continues to grow, so as the possible transition of the majority of searches will come from vir...Read More

Does A Home Inspection Website Make A Real Difference In My Marketing Efforts?

We hear this from home inspectors all the time… I’ve got a website, it’s old and I never get any business from it. You know what… that’s sad because a converting home inspection website is one of the most powerful tools you can have to grow your business. Your home inspection website can be your best sales tool, it works for you 24/7 and never takes a vacation. It can...Read More

Are Real Estate Agents Going The Way Of The Dinosaur

Have you heard of disruptive technology… A disruptive technology is a technology that significantly alters the way that businesses operate. A disruptive technology may force companies to modify the way they approach their business or risk becoming irrelevant. Now, let’s look at the real estate industry… Just a few short years ago, there was no such thing as the internet. Real est...Read More