Author: The Savvy Inspector

5 Deadly Home Inspection Marketing Mistakes Made On Inspector’s Websites

Don’t Make These 5-Deadly Home Inspection Marketing Mistakes An Effective Sales Website Is Essential To Any Home Inspector Who Is Wanting To Go Direct To The Public For Business. But the majority of the home inspector websites I’ve reviewed over the last several years make 5 deadly home inspection marketing mistakes that prevent the site from converting website visitors into paying cus...Read More

14 Critical Steps to Creating an Effective Google Campaign

by Perry Marshall Author of the “Ultimate Guide to Google Ad Words” Get inside your customer’s mind. When they have a problem your product or service can solve, what words will they search on?  Make a list. Count your competitors, calculate your odds. Search those terms on Google. Who’s advertising and how many are there? Count your keyword costs. Go to Google Keyword Resea...Read More

Google My Business: The Key To Boosting Your Brand’s Visibility

Have you ever felt the frustration of not being found on the top searches of home inspections? Online marketing has an extensive audience reach across the web which makes it a very convenient and useful platform in making sure your brand will be known to your target audience/market. Of course, with exposure as big as that. You wouldn’t want your business to be found in the last part of relat...Read More

Enhancing your Brand: The Google My Business Advantage

If you paused and thought what could you and your firm get with Google My Business, you're halfway there. Regardless of their generation, people are more internet savvy now, almost all queries can be answered in just one search at the tip of their fingers. Which brings us to the Google My Business Advantage, this platform has evolved immensely from Google local to Google Maps. It's an aven...Read More

Google Analytics For Beginners – Know The Page That Has The Most Number Of Visits

Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results.  This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promo...Read More

Why You Should Use Google My Business for Reputation Marketing

You might be asking yourself, how does Google My Business play a relevant role in your reputation system for your business? Simply by the use of reviews! Reviews are now all over the internet, from social media platforms to Google itself. If you’re still starting your home inspection business and you want to establish your brand online, it is very helpful to have your customers leave reviews...Read More

Make Your Business Grow With The New Google Listings 3-Pack

Why is Google Listings 3-Pack relevant to my Home Inspection business? The Google 3-Pack is a type of search result that appears at the top of certain Google search results under the ads but above the "normal" results. It shows a map with multiple pointers indicating the location of nearby companies who meet the need expressed in the search query. It's called the 3-Pack because Google ...Read More

Sample Facebook “Page” Posts That Your Inside Marketing Rep Should Model

Facebook Page Post attributes that your Marketing Representative should model. 1. In the Facebook post below, I wanted to make the point that we provide real value to our clients even though our inspections are a little more expensive than “Cheap Charlie.”  Also, always use a congruent graphic for a bigger punch. Add customer testimonials at least weekly.    Click here to view sample p...Read More

The Right Candidate: Qualifications of an Effective Inside Marketing Rep

As a business owner, you invest in the things that can guarantee you profit or can increase the numbers in all aspects of your business may it be on the new leads, subscribers or the most important thing is the increase in sales. That's how it should be! But can you achieve the increase in figures for your firm in a snap of a finger? You can't certainly do that alone! You need someone who ...Read More

Importance of Inside Marketing Rep in the Growth of Your Home Inspection Business

How do you deal with internal works for your firm? Are you one of the business-minded people who do all of the work in every possible way just to make sure that things are done correctly? Or do you contemplate giving yourself time to relieve the works that can be delegated to other people who have the expertise in doing it for you? Yes, you can do everything in your business alone but it can compr...Read More

What You Need to Know When Hiring An Inside Marketing Representative

Being overwhelmed with a lot of tasks and projects you need to finish at the end of the day on your own can affect the performance of your business. It may look like you’re trying to force everything to finish in one day even though you're already having a hard time. Never compromise the quality of work done in your business. This will cost a lot! We're not talking about a general ad...Read More

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