Author: The Savvy Inspector

There Is A Method To My Madness

If you’ve been reading my posts over the last few weeks you’ve seen a constant theme. The theme is the real estate market is in disruption and the rate of disruption is moving superfast. My goal is to get you thinking about how you are going to replace real estate agent referrals when they are no longer available. The most successful home inspectors overtime will be those that make an ...Read More

Are Real Estate Agents Going The Way Of The Dinosaur?

Yesterday, JD Power released their 2018 Home Buyer/Seller Satisfaction Study, and there were some real eye-openers for home inspectors. Did you by chance see this study? For many years I have been sharing with The Savvy Inspector’s coaching clients that with the advent of technology more and more home buyers and sellers will choose not to use a real estate agent as part of the transaction. T...Read More

Q&A With Ken Compton: Paying for Non-owned Auto Coverage for Home Inspectors

“I just got quoted $2,000 for hired and non-owned auto coverage for my home inspector. Does this sound right? “ Paying for a hired and non-owned auto liability insurance needs a little more review than you thought. This is a very important policy which you should get if you have multiple home inspectors working for you. However, there are a lot of factors needs to be checked. First of all, as a co...Read More

Q&A With Ken Compton: Does anybody credit music sources in their videos?

  ⇣ Download Transcription ⇣       Want to be a part of The Savvy Inspector Coaching group? Now is the best day to join! For a limited time offer, we are opening the Coaching group to everyone and as you join, you get a full 30 days for just $1.97. You’ve read that right!

Home Inspector Success Story: Malcolm Godwin & The Chattanooga Home Inspector

Each Home Inspector has their own story to tell – from the day they decided to start a new career to having a successful Home Inspection business. Want to know what it takes to be a successful Home Inspector? In my recent interview with  Malcolm Godwin, owner of Chattanooga Home Inspector, Malcolm shared with me his Home Inspector Career journey.  Having no Home Inspection business background in h...Read More

Want More Sales? Then Make These Three Types Of Home Inspection Marketing Videos

Home inspector marketing should be a never-ending quest to get as many eyes on your service as possible. One of the best ways to increase your online exposure is to add videos to your website and social media pages. These visual aids give you a chance to connect with your customers, and they also tell search engine algorithms that you’re serious about your customers’ website experience...Read More

Top 8 Reasons Home Inspectors Should Add Video To Their Marketing Mix

I’m sure you know this, but let’s get it out the way right up front. First, make sure you have the basics covered: You have professional-looking home inspection website that showcases your credentials and services, with an easy way for people to get in touch with you You have a logo, business cards, and brochures You have a commitment to networking with the people that can bring you business (real...Read More

Home Inspection Online Marketing: 3 Video Trends Home Inspectors Need Be Aware Of

  Videos have become more and more of a staple when it comes to home inspection online marketing for practically any industry. People all over the country are tuning out words and hitting the Play button, so it’s important for home inspectors to understand what they’re watching and why. Search engine algorithms change as internet user’s tastes change, and video has been king...Read More

Put Your Home Inspection Marketing On Steroids With Video

If your home inspection business is feeling a little stale, the best way to shake it up is by home inspection marketing with video. Featuring video on your site can increase your conversion rate by up to two times, and it’s estimated that 80% of all consumer internet traffic will be video by 2019. Learn more about why this is, and how you can capitalize on the new trends in home inspector ma...Read More

Strategies For Managing A Negative Home Inspection Review Online

So you got a negative home inspection review online from one of your customers. It may happen to everyone, but that doesn’t necessarily make it any easier to handle. A negative review isn’t the end of the world, but it can impact your business — especially if it’s a chronic problem that continues to plague you. Part of reputation marketing means thinking like a customer, so keep ...Read More

What Is Reputation Marketing and Why Home Inspectors Should Care About It

As a home inspector, what is your level of reputation in the marketplace? Is it at the very place you desire it to be, the top of the game or is your brand obscure? Reputation offers much more than prestige; it is a real source of sales. Home inspectors can benefit a great deal by focusing their marketing strategy on meeting this goal. So, What is Reputation Marketing? In the previous decades, rep...Read More