Author: Beth

14 Critical Steps to Creating an Effective Google Campaign

by Perry Marshall Author of the “Ultimate Guide to Google Ad Words” Get inside your customer’s mind. When they have a problem your product or service can solve, what words will they search on?  Make a list. Count your competitors, calculate your odds. Search those terms on Google. Who’s advertising and how many are there? Count your keyword costs. Go to Google Keyword Resea...Read More

Google My Business: The Key To Boosting Your Brand's Visibility

Have you ever felt the frustration of not being found on the top searches of home inspections? Online marketing has an extensive audience reach across the web which makes it a very convenient and useful platform in making sure your brand will be known to your target audience/market. Of course, with exposure as big as that. You wouldn't want your business to be found in the last part of related...Read More

Enhancing your Brand: The Google My Business Advantage

If you paused and thought what could you and your firm get with Google My Business, you're halfway there. Regardless of their generation, people are more internet savvy now, almost all queries can be answered in just one search at the tip of their fingers. Which brings us to the Google My Business Advantage, this platform has evolved immensely from Google local to Google Maps. It's an aven...Read More

Google Analytics For Beginners – Know The Page That Has The Most Number Of Visits

Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results.  This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promo...Read More

Why You Should Use Google My Business for Reputation Marketing

You might be asking yourself, how does Google My Business play a relevant role in your reputation system for your business? Simply by the use of reviews! Reviews are now all over the internet, from social media platforms to Google itself. If you're still starting your home inspection business and you want to establish your brand online, it is very helpful to have your customers leave reviews o...Read More

Make Your Business Grow With The New Google Listings 3-Pack

Why is Google Listings 3-Pack relevant to my Home Inspection business? The Google 3-Pack is a type of search result that appears at the top of certain Google search results under the ads but above the "normal" results. It shows a map with multiple pointers indicating the location of nearby companies who meet the need expressed in the search query. It's called the 3-Pack because Google ...Read More

Do You Love Google Or Hate Them?

Google My Business, formerly known as Google Places can be very helpful in marketing your home inspection firm. It is a one-stop listing that displays your reviews, website address, photographs and much more and Google is where the searchers are. Ninety two percent of mobile searchers and sixty six percent of desktop search occurs on Google. That’s huge! However, at The Savvy Inspector, we h...Read More

Three Reasons To Have A Home Inspection Website That Converts

The first reason to have a home inspection website that converts visitors into paying customers is so that you can get home inspections directly from the public. A lot of inspectors are marketing strictly to real estate agents and overlook the opportunities to go to the public. Going to the public is the direction that everybody needs to be heading in because there are fewer and fewer agents in th...Read More

Go Direct To The Public To Bulletproof Your HI Business

I think that you would agree with this statement… Even with the inventory shortage and rising mortgage rates there will always be people who are going to buy a home, now the numbers may be less but there will still be buyers. Heck, I bought a home when mortgage interest rates were 17% and so did many others. ;-( But here’s the problem. You may be relying heavily on real estate agents f...Read More

External Threat #2 To Your Home Inspection Business

In my last blog post, I detailed how the inventory shortage was having a serious negative effect on home inspectors in many areas across the country. Hopefully you took a minute to visit the blog post to watch the SWOT video. If not, here is the link again. Today I want to talk about the second threat to your home inspection firm and that is rising interest rates. Higher rates can have a negative ...Read More

Is Your Home Inspection Schedule Totally Full?

Many home inspectors are having to turn away business and even those who never wanted to be a multi-inspector firm are reconsidering their position because of the demand for inspections right now. Ken Compton here from The Savvy Inspector and I wanted to congratulate you if you have a packed schedule now but I also want to make sure that you are an effective “Marketer of Home Inspection Serv...Read More

Turning Your One Man Shop Into A Multi Inspector Firm

    Have you been dreaming of growing your business into a multi inspector firm? Are you looking for that level of success where you can finally start working ON your business instead of IN your business? Many of us do.… but most don't know how, where and when to start. We’ve already done the mapping for you so you can make it happen fast! If you’re ready to focus o...Read More