While some inspectors are using select internet marketing techniques to drive visitors to their website, others are doing nothing at all, except hoping for the best. Using a wide variety of tried and true online marketing methods is the best way to see real results in your sales. A great place to start is implementing the 5 things practically no inspectors doing. These things produce serious results and should be used by every home inspector with an internet presence. They include:
- Autoresponders, building email list and follow up
- Free reports
- Online video
- Basic SEO
Creates a steady online presence that increases your chances of being at the top of search engine results for your keywords. Using a blog you can get content containing all your long-tailed keywords on the web. In addition, it allows you to build a following of customers and potential customers who are interested in what you share and who provide valuable feedback to you. This audience is ripe for being marketed to when your business is in a slump.
Are tools that allow you to build an email list and easily follow up with those on it? They are a set of standardized letters that are set up once and the necessary contact with each new individual who opts into your email list is taken care of automatically. Autoresponders are an indispensable tool which save time for you and actually do some of the lead nurturing that is absolutely essential in demand marketing.
Offering Free Reports
To those who are interested in another of the underused tools of the online marketer’s toolbox. Everyone loves getting something for nothing. If you offer free reports on an area of interest to your potential customers, you will establish yourself as an expert in that field and you will easily be able to get them to give their email or other contact information in exchange for a report that actually provides useful information.
Is the video version of blogs and articles. You can reach numerous customers and potential customers with this new hot online marketing tool. You can create a simple video from text slides and voiceover or music or record a video of actual products and services in use. Be sure to place video both on your site and offsite for maximum effectiveness.
Basic SEO, or Search Engine Optimization
Is another tool that goes unused by those looking to promote their business online. It is simply making sure that your web site is as appealing as possible to the spiders that crawl the internet collecting information for search engines. This includes strategic use of keywords, backlinks and more.
Many home inspectors pay a lot of money to have someone create a fancy looking web site for them but it simply is not search engine optimized, so it will never get ranked in the search engine results. Without the strategic use of keywords, a significant number of links to their site and the removal of sluggish things like Flash, a website will never achieve a top ranking.
By putting in place these 5 things that few inspectors are doing, you will be able to easily set your website apart from that of most of your competitors. Your search engine results will begin to quickly climb and you will find that more and more customers are ‘stumbling across’ your website.
Now, if you aren’t familiar with home inspection marketing online, don’t worry, because once you join The Savvy Inspector we will teach you the skills that you need to be a successful online marketer or you can choose the option of letting The Savvy Inspector Services company do your online marketing for you. Regardless of which option you choose, we will help you achieve your goals by going Direct To The Public for home inspections.