Social media has become a popular marketing channel for many home inspectors. However, even with the number of businesses investing in social media marketing, there are still many inspectors that are wary of using this channel. Some of the reasons that people refrain from marketing on social media sites are because they believe the rumors and myths that they hear. Therefore, to help banish the misinformation that may be keeping you from creating effective social media marketing campaigns for hor home inspection firm, here are the biggest myths about social media marketing.
1. Social media marketing is free.
While it is true that joining most social media sites is free, marketing on those sites is not. However, you can start out with free marketing. Even so, you will have to invest time in learning how the site works, and how best to market to your target audience. To truly delve into social media marketing, you are better served in hiring an expert to research where you should spend your marketing dollars and how to marketing on the chosen social media site.
2. You can’t get a positive ROI.
If you have heard that you can’t get a positive return-on-investment (ROI) from social media marketing, that statement is patently false. Part of measuring the ROI of marketing on social media is knowing what to measure. However, statistics that are set up in such a way to track specific actions can give you the number of conversions you are getting from your campaign. It is true that not all social media sites have the same level of analytics, but that is rapidly changing as sites work to get more revenues from ads.
3. Social media marketing is not worth the effort.
You may think that you should stick to your traditional methods of marketing; social media marketing is not worth your time and effort. However, statistics tell a different story. 90 percent of young adults (ages 18 to 29) use social media. But engagement is not only for the young. 35 percent of adults over age 65 are active on social sites. As young adults age, they will just increase the total population that spends significant time on social media. A report by Social Media Examiner cites that 92 percent of marketers find that social media marketing is important to their business.
4. All social media platforms are equal.
All social media sites are not equal. Each site has its own personality and demographics. While Facebook is the largest platform, it may not be the best site for your home inspection business. Not every site has the same level of marketing tools for you to use. However, do not discount smaller social sites because of their size. Each site has a dedicated group of members, and if your target audience spends time on that site, you should consider marketing there.
5. Setting up an account on a social site is enough to build your market.
While it would be nice if marketing worked that way, it is not enough to set up a business account on a social media site to drive traffic. Like any other type of marketing, you need to set up a campaign to reach out to your potential customers and market to them. A large number of campaigns on social media drive traffic to a website or landing page. These types of campaigns have measurable and trackable conversions that you can see in your analytics.