Many home inspectors have shared with us over the years that their website is on the first page of Google. However, when we asked him how many sales they got from their website, they said none. The reason they’re not getting any sales even though they’re on the first page of Google is that their website is not set up correctly and it doesn’t convert visitors into paying customers. In this breakout session will show you three of the most deadly mistakes that inspectors make regarding conversion. If your website does not convert visitors into paying customers, you lose.