Month: December 2021

What Is NAP Consistency and Why Does It Matter For Your Business Website?

Digital marketing plays a significant role in growing a business online, albeit when it is strategically done. When it comes to it, there are many acronyms business owners may find confusing, from SEO to KPI to SERP. However, apart from ROI, another basic acronym any business owner should know about is NAP.  The BASICS   What does NAP stand for? The acronym NAP stands for Name, Address, Phone number.  Think for a moment about your business website like that of a brick-and-mortar store. You've got a physical location, your business name, and a contact number for customers to reach you. This information is essential for any business to get known for by customers or prospects when they look for your products or services  The NAP for your business is a basic and essential component for yo...Read More