17 SEO Terms You Should Know If you have a website or blog, or if you work with anything related to the Internet, you'll certainly need to know a bit about search engine optimization (SEO). A good way to get started is to familiarize yourself with the most common terms of the trade, and below you'll find 17 of them. Check out 17 SEO terms you should know. (For those who already know SEO, consider this post as a refresher!). 😉 1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. Search Engine Marketing is divided into two – SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-...Read More
If you’ve been reading my posts over the last few weeks you’ve seen a constant theme. The theme is the real estate market is in disruption and the rate of disruption is moving superfast. My goal is to get you thinking about how you are going to replace real estate agent referrals when they are no longer available. The most successful home inspectors overtime will be those that make an investment in their online presence. It takes quite a bit of time to establish a substantial online presence for your firm so I want you to get started right away. And the 2018 Savvy Inspector Virtual Workshop, October 12-13, 2018 is all about that exact topic! https://tsiworkshop.com/ No other topics will be taught at this 2-day event, it’s exclusively about how you can leverage the Interne...Read More
Reduce Your Dependence On Real Estate Agent Referrals Why should you care about that? Because all of the advanced technology that’s being rolled out in the real estate industry today is designed to give the home buyer and seller a great customer experience without having to use a real estate agent. So, if you are going to stay in the home inspection business for the long term you will need to figure out how to replace the number of inspections that you are getting from real estate agents when they are no longer around to give them to you. Our team at The Savvy Inspector thinks the best way to reduce your dependence on real estate agent referrals is by going direct to the public for business. Here are just a few of the benefits of going directly to the public for business… No Li...Read More
Google Local Listing or ‘Google My Business’ Listing refers to an online listing platform. This is similar to the traditional yellow pages. This listing is your business’ way to showcase information to a potential customer about your product or services. This is because the listing requires you to put all information about your business to attract potential customers. Your business will show up in the search engine every time a potential customer type in keywords that pertain to your business. So, your business will have higher chances of getting more customers if your site ranks at the top. This is going to be one of your goals for your website. Your goal is to make your site rank #1 in the Google Local Listing. Experienced home inspectors will teach you how to become nu...Read More
Website conversion is the most important factor in the success of your online marketing strategy and goals. This is because conversion means the website visitor bought or availed any of your products or they opted in any of your forms. It is good to have high website foot traffic. But above all, it is certainly better if you have a website that converts visitors into paying customers. There are several ways to increase website conversion which you can learn from this video. Be sure to watch this video all the way to the end to check out our very special Member's Only Offer!
Learning how to use Google Analytics will help you establish a louder online presence and bring your website to the top search results. This will, therefore, result in higher site foot traffic. Higher foot traffic leads to more online transactions due to more site traffic! It is essential to learn about Google Analytics. This is because its valuable data will give you an idea of how you can promote your business effectively. Another information that Google Analytics will provide you with is the page that has the most number of visits. This video will show you the source of site visitors as well. If you know the source of site visitors, you will know where to make more marketing promotions like social media, referral, direct source, etc. Google Analytics may sound like it is only for techi...Read More
Google has been making changes over the past few years. It is now hard to know what is working for your website – getting your website ranking for more sales. It is also important to know what’s not working for your website. The website pages must meet Google’s new update requirements because it will help your website rank higher in search pages. It will also make your website be seen easily by your target market which will help your sales. You will learn what you need to do to make your website rank higher. Most importantly, we will let you know why you need to do it through this breakout session. Be armed with the knowledge you need to get your website ranking as a result of this breakout session. Search engine ranking is only one-half of the equation for a successful w...Read More
Yesterday, JD Power released their 2018 Home Buyer/Seller Satisfaction Study, and there were some real eye-openers for home inspectors. Did you by chance see this study? For many years I have been sharing with The Savvy Inspector’s coaching clients that with the advent of technology more and more home buyers and sellers will choose not to use a real estate agent as part of the transaction. This was confirmed again in the JD Power 2018 Study. Check out this key finding… “More experienced home buyers and sellers foregoing agents: A significant majority (88%) of home buyers are beginning their search for a new home before selecting an agent. Also, 19% of repeat buyers, 14% of repeat sellers, 13% of first-time buyers and 9% of first-time sellers did not use an agent to buy/se...Read More