Month: December 2014

Book More Sales Meetings In Real Estate Offices

  Want To Schedule More Inspections… Then Learn The Secrets Of Getting Yourself Booked At Realtor Sales Meetings! Speaking at Realtor Sales Meetings is a great way to get some quick “face time” with people who have business to refer you today! But most home inspectors think it’s impossible to get themselves booked for these important presentations! You see, lots of home inspectors that have come before you have done a terrible job with sales meetings. They seem to think that getting in there and sharing their credentials and how long they’ve been in business is what the agents want to hear. But Guess What… That’s Total Nonsense. So to help you get more Sales Meetings booked and to manage the process professionally, so you get asked to come back, we’ve developed… “Sales Meeting S...Read More

Does Your Website Suck?

Note: “Sucks” Is A Technical  Term We Use In Marketing! 😉 After reading post you’ll be able to judge for yourself whether or not your website sucks, so please read on! If you’re going to go direct to the public for business, you have to have a website that converts visitors into paying customers. Your website has to establish you as the obvious expert and it needs to convey a know me, like me, trust me feeling with the home buyer. So Here’s Your Website’s Mission… You want your sales website to contain all of the information that a home buyer needs to convince themselves that you are the perfect person to protect them from buying a money pit! Bonus: If your website is done correctly, many of visitors will book their inspection online without ever talking...Read More

Pay To Play: The Pros And Cons To Home Inspectors

I understand this can be a controversial topic.  Most home inspectors have very strong feelings about paying to play in real estate offices. Most of the inspectors I talk to are opposed to the idea of having to pay to gain access to a real estate office. I certainly understand their feelings but pay to play can get you a very positive return on your investment if you do it correctly, so that’s why I want to discuss it here. Below I’m going to share some of the pros and cons of pay to play. First, The Pros… 1. Most pay to play agreements state that there will be no more than “X” number of home inspectors allowed to market the agents in that office. The number is generally three home inspectors. The real opportunity here is that all other inspectors would be denied an...Read More

Marketing Top Producers

Get On The Team! Who’s Handling Those All Important Home Buyers The Top Producer Is Bringing In? Often time the Top Producers have a “Team” that they have put together. And in many cases the Top Producer herself will work more on the listing side of the business and she will have one or more “buyers agents.” We want to conduct inspections for both the buyers and sellers of the top producer but often times it easier to make in roads on the buyers inspection side. The first thing you need to do is a little research about the top producer. Review their web site and ask other agents in their office about who’s on their team. It’s often times difficult to get to the top producer herself, so use the end around approach and make contact with one of the team members first. I will assure you that y...Read More

Get More Prior Client Referrals

Do You Need To Book More Home Inspections? Well then let me ask you these critical questions… Last year, what percentage of your inspections came from referrals from your prior clients? How about the year before? How many actual prior clients did you serve in the last 12 months? The last 24 months? Are you tracking where your business comes from? Tracking where your business comes from is essential to your short and long-term success. If you wrote in your marketing plan that one third of your business was going to come from prior clients but you’re not tracking where your business come from, how in the heck are you going to know whether the strategies you’ve implemented to get more prior client referrals are working or not? Marketing your prior clients is really ago direct to t...Read More

Market The Right Agents

 3 Secrets To Getting Lot’s More Professional Real Estate Agent Referrals If you’re one of the home inspectors that believes that working with agents is a bad thing then I would encourage you to stop reading this article and check out this information packed article on how to Go Direct To The Public For Business. With that said… Lots of home inspectors want to get referrals for “Professional” real estate agents. When I say professional real estate agents I mean those agents that value what you do for the clients, find you a professional complement to their sales process and they want their clients to know what’s going on with the property they are considering purchasing. I’ll take business from these professional agents all day long. Now let’s reve...Read More

Go Direct To The Public For Business

Leverage The Power Of The Internet For More Inspections Are you still on the fence whether or not your home inspection firm needs to have a serious online presence?  Maybe you’re thinking about setting up a Facebook or Pinterest page but you’re not certain if you want to invest the time or money needed to increase your presence online. If that’s how you feel, please read on! Fact: The most successful home inspection firms in America have an excellent online presence and they get business directly from the public each week via the Internet. Check this out… According to a recent survey… In 2014, the majority of consumers (57%) have searched online for a local business more than six times in the last year – that’s at least once every other month. Most significant...Read More

Hire Quality Home Inspectors For Your Firm

How Do You Know When You’re Ready To Hire Your First Inspector Or Your Next Inspector? A good rule of thumb for hiring your first or next inspector is if you or your inspector(s) are 80% full consistently then it’s time to recruit a new inspector into the firm. You also need to have solid marketing systems in place so that you can generate enough business for you and your existing inspectors before you bring someone else in. You want to make sure that you are in growth mode and you are truly adding new business above and beyond what you or your existing team can handle. Finally, be sure that there is enough business in your local market to support another inspector. Okay, now that you’re ready to hire you’ve got to tackle a few issues to ensure that you will be succ...Read More